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Is Broadcasting Sports Direct-to-Consumer A Savvy Business?Going direct-to-consumer is becoming a mainstream strategic course for many sports organizations. Sport fans like to take and watch their content on the go, on every device they own. That...Read more
Live Video versus Time-Shifted ViewingIn today’s tech-driven world, consumers have more viewing options than ever. In this post, we will look at the new trends in watch timing preferences and the needs to connect live and on-demand...Read more
An Insight into Out-of-Home Video ViewingIn this post, we are going to dive into the specifics of out-of-home video viewing. Data shows that millennials don’t mind watching long-form video outside their homes.  As OTT, SVOD,...Read more