The value of PPV for spiritual communities: Mangala Shri Bhuti


With affordable video broadcasting  available for nonprofits and individuals, it continues to be a great solution for offering teachings to those all over the globe who could not attend events in person. The recent Pema Chodron retreat, organized by Mangala Shri Bhuti (MSB) and powered by Cleeng, proves that Pay-per-view offers a powerful way of bringing together spiritual communities, and supporting their growth.

I had a pleasure of talking to Wendy Conquest, Video Streaming Producer at Mangala Shri Bhuti, who lead the online pay-per-view for this retreat. How does live streaming benefit their community, and what are their future plans for pay-per-view? Read further to learn more.


How pay-per-view helps churches connect to Millennials

church pay-per-view

Church attendance has been on the decline and the stats are alarming. According to the Barna Group’s research, 156 million U.S. residents are currently not engaged with a Christian church. To put it into perspective, if that number were to relate to population of a country, then it would be the 8th most populous country in the world.


A Fighting Chance For Live And Over-The-Top

mayweather vs. pacquiao ppv sales

Photo credits:

This article was originally published on Concurrent Media, by Paul Sweeting on May 13th, 2015. Reproduction with his authorization.

The Mayweather-Pacquiao fight shattered all previous records for a pay-per-view event,according to the official tally from HBO and Showtime, racking up 4.4 million buys in the U.S. worth more than $400 million.

As we now know, it was too much of a good thing.


Cleeng is accelerating thanks to € 1.1M Series A funding


We’ve just raised raised €1,100,000 in a Series A round led by Pascal Cagni (Former General Manager and Vice President Apple EMEIA 2000-2012) bringing Cleeng’s total venture funding to €1.5 million to date.

This funding round will support the heavily demanded international growth and further product development for our disruptive video e-commerce platform.

To keep you up to date on our current progress: 

Furthermore, all major Online Video Platforms (OVPs) – Brightcove, Livestream, Ustream, Kaltura, Globecast, JWPlayer and Ooyala – have selected us to provide the most powerful, efficient, and fast to deploy video e-commerce solution available.

Building on this momentum, we will leverage the funding to accelerate our international growth, principally in the US, while scaling the platform’s technology to meet increasing demand.

As our lead investor, Pascal Cagni remarked:

The explosive growth of audiences watching videos online is opening a real opportunity to monetise quality content. Cleeng has developed a proven and robust technology, successfully monetising thousands of live events and videos, like the Mayweather-Pacquiao fight 10 days ago and a great leadership team. We are pleased to support their international growth and continued expansion.

Looking forward, Cleeng’s priorities include ramping up its presence in the US, where the service is already experiencing heavy and growing demand, while building the platform’s infrastructure to handle an unprecedented number of live pay-per-view sales per hour.

With a growing user base, satisfied clients, and a thriving partner network, Cleeng is well positioned to continue to lead video e-commerce and disrupt existing solutions.

Thank you for growing with us!


What’s the future of PPV after the MayPac fight?



The Mayweather vs. Pacquiao fight that happened on May 2nd was one of the biggest boxing events in history, not only for boxing fans, but also for the entire sports industry. For the first time, the online viewership smashed records for pay-per-view spending.  

The PPV revenues are still being tallied, but they’re expected to soar past 5 million, with ticket prices that shaped up at $100 in the US, £35 in the UK, $10 in the Caribbean and $56 in the Philippines (2500 Pesos). 

However, there’s far more that you can learn from the Maypac fight than just its obvious profitability. (more…)

eCommerce ROI: 3 key steps to maximize it


Making money from e-commerce is not easy, but once you understand what turns your effort into sales, you will be good to go (and grow).

ROI, or return on investment, is a must-do measurement for every business. It’s like a compass that navigates you through the market opportunities and helps you to edge you out of the market.

For eCommerce companies, including live and on-demand video broadcasters, there are two key factors that impact their ROI: