2014 was a milestone year for Cleeng

If we had to sum up 2014 in one sentence it would be: What a difference a year can make! It was a truly amazing year for the Cleeng team – we have a lot to celebrate! On the wave of successes of 2013 we seized the momentum to adroitly pivot our startup entirely into the OTT space.

We took a big leap into establishing our strategic position as the Live pay-per-view and On-demand leader. It required a lot of hard work and deep analytical thinking, but most of all – a lot courage and trust that the vision we all believed in was the right direction.

When we first launched our Cleeng Live solution back in February 2014 we didn’t expect it will resonate that quickly with the biggest sport broadcasters, entertainers and celebrities out there. In just a couple of weeks we were already powering hundreds of conferences, sport games and concerts, becoming the most popular, go-to global e-commerce platform.

Here’s our 2014, zipped to those achievements we’re particularly proud of 

(click on slides to find out more)

 

 

And last but not least we’ve been working with amazing existing and new Cleeng Publishers

There are 7000 of you spread all around the globe, using Cleeng to connect with your amazing audiences.

Thank you for your trust and for sticking with us! We wouldn’t be here without you!

We plan to dare, drive and deliver even more awesomeness  for you, around Pay-per-view and On-demand,

so stay tuned and see you in 2015! 

All the best  from the Cleeng team!

Happy New Year 2015

 

 

New VAT 2015 regulation in Europe – all you need to know

Stacks of coins with the letters VAT isolated on white background

Wondering about the VAT changes that will come into life on Jan 1st 2015? These massive changes affect you if you are selling  ‘digital services’ to consumers in EU countries  – videos included! The good news: Cleeng is committed to meet the changing financial and legal requirements to ensure you are benefiting from a smooth and 100% compliant buying and selling experience.

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The new Cleeng Play: the most efficient way to sell video on-demand (VOD)

Video-On-Demand has finally come of age, and it is consequently reshaping the ways people select and utilize videos. US consumers now watch close to 9 hours of VOD content per month

When we first introduced Cleeng Play (our universal solution to  help you sell video on-demand) in 2012, this trend was just emerging, and we were in right place at the right time to seize this amazing opportunity.  We coupled that with our fierce ambition to shape the future of the VOD industry.

As the end of 2014 has drawn nearer, we have been reflecting on the fact that we actually have a lot to be proud of! The benefits of Cleeng Play have resulted not only in many exciting deals worldwide and the rapid growth of such brands like Epicurious or Barrecore, but it also has brought along many new e-commerce platforms that have tried to copy our solution.  

A wise person once said in the early 19th century that, “Imitation is the sincerest form of flattery,” and we certainly agree.

To stay ahead the curve, though, we put our hearts, minds and souls into pivoting our company solely into the OTT market. After a tremendously successful launch of Cleeng Live! for pay-per-view earlier this year, we proceeded at full speed toward redesigning Cleeng Play from the ground up, taking into account our clients feedback and the most recent market evolutions in mobile, streaming, security and global access.

So here it is – the all new and shiny Cleeng Play!

Our first tests show that it increases the perceived quality of the video offers and brings even higher conversion rates, along with higher price points. Below you’ll find a quick overview of all of the features the new Cleeng Play has in store for you:

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Ustream recommends Cleeng pay-per-view, after shutting down own solution.

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When Ustream decided to shut down their in-house pay-per-view services this summer, they were intensively looking for a replacement that could fit into their disruptive growth strategy. Not an easy task: currently this trusted platform powers more than 2 million live streams per month, and some of the biggest live ppv on the planet! We were really excited to hear that the Cleeng pay-per-view solution was chosen for all Ustream broadcasters.

Some of the Ustream clients have already been selling their amazing pay-per-view events with Cleeng in the past months: Canadian Open Fastpitch Womens International Championships 2014, LA Podcast Festival,  Broadway Live: Unplugged concerts, or the Alexa Moffett’s Dance Masterclass.

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7 secrets of entrepreneurship to celebrate our new website!

entrepreneur

Nearly 4 years ago, when we first introduced Cleeng to the community who were monetizing online content, we wanted to become the “iTunes for everyone,” combining the e-commerce functionalities of iTunes, while making it extremely easy for any publisher to sell music, downloads, newspapers or videos.

Our passion for e-commerce led us to build a robust platform, able to tackle the massive complexities associated with selling efficiently the digital content on a global basis: from taking orders to managing access, security, reporting, customer service and more.

In 4 years, we’ve gathered a lot of data and momentum. Here’s a brief summary, just to give you some perspective:

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5 reasons why SVOD has come-of-age

SVOD-services

 Cord-cutting is slowly gaining the well-deserved status of a revolution. According to Experian Marketing Services, “approximately 7.6 million U.S. homes in 2014 (up from 5.1 million homes in 2010)  – or a total of 100 million cable subscribers – left the cable bundles behind”. It’s difficult to disagree with Mashable when they sum up this exodus by noting that the cord cutters “just had their best week ever”. 

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Fabuloso! Cleeng goes Spanish – sell now also to your Spanish speaking fans!

Spanish is the most popular second language, spoken by millions of native speakers worldwide. More and more talented Publishers, living and creating great video content in Spanish, choose Cleeng. This is why we decided it’s highest time Cleeng goes Spanish for their customers! Fantastico!

The translation is based on a customer’s browser – if their browser works by default in Spanish language, they will see all purchase screens and also all emails we send out (such as receipt, subscription cancellation; credit card update reminder and more) in Spanish.

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Español es el segundo idioma más popular, hablada por millones de hablantes nativos de todo el mundo.

Más y más talentosos editores, viviendo y con la creación de un gran contenido de vídeo en español, elige Cleeng. Es por eso que decidimos que Cleeng en su momento más alto es ahora en español para sus clientes! Fantastico!

La traducción se basa en el navegador de un cliente – si su navegador funciona de forma predeterminada en idioma español, verán todas las pantallas de compra y también todos los correos electrónicos que enviamos (como la recepción, la cancelación de suscripción, la tarjeta de crédito al día de recordatorio y más) en español.¨

 

 

 

 

Launch: mobile payments now also in Turkey thanks to Cleeng!

mobile payments For all of you who want to tap into the 35M internet user base in Turkey – we’ve just introduced mobile payments for online content! We’re pioneers in every sense of the word, as no other SaaS brand has done that in Turkey before us.

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Celebrity pay-per-view: learn the secret!

 The potential that pay-per-view has to offer? Limitless. (And in this case, there’s absolutely nothing tongue-in-cheek about it!) Major broadcasting agencies and talented individuals already recognize that potential. We at Cleeng have helped them to transform this potential into a highly profitable benefit through our Cleeng Live! pay-per-view formula.

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3 learnings from implementing mobile payments

A credit card payment method is a common choice among customers, as it guarantees a fast and safe transaction with any bank. For developers, it’s also relatively easy to create a purchase process in which a customer gets instant access to content (especially when it comes to subscriptions) after adding their credit card. However, more and more buyers are opting for mobile payments.

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