Cleeng Open: fast & flexible content monetization API. Your way.

Posted on May 11, 2012 by Donald Res in Product news, Technology with no comments

Proudly we announce today the official launch of our new API: Cleeng Open.

Cleeng Open inspiration came from all the feedback given by the many early publishers and platforms (see below). It provides extreme flexibility to broadcasters, publishers, agencies and platforms to sell easily all kind of digital content, while providing a consistent and simple purchase experience.

While building, defining and shaping this API for sure we realized:

“It takes a lot of complexity to get to simplicity”

Though here we are. A very straightforward solution to protect and charge for your digital goods. Your way. Your content. It enables you to integrate deeply into all the powerfull monetization features of Cleeng.

What does Cleeng Open allows you to do?

  • You have a video platform (Vimeo, Dailymotion, etc) and want to provide your users with the most advanced  monetization tools, Cleeng Open is for you
  • You want to be able to very precisely sell elements of content on your site, like few pictures, document download, a Live event feed… that’s possible
  • You are a web-app developer, and look for a simple, effecient method protect certain section of your software. Try Cleeng Open
  • You want to build the most advanced paywall for your newspaper site, using metered paywall, pay-per-view AND/OR subscriptions? Now you can
  • You need to launch quickly and efficiently a digital content protection and payment system, available in multiple countries? Look no further

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Sell easily content online: How Gumroad and Cleeng compare?

Posted on May 8, 2012 by Gilles Domartini in Industry thoughts, Product news with no comments

We got today several emails from publishers asking what were the main differences between using Cleeng and Gumroad.

It is always challenging to compare solutions, as every company would tell you they are completely unique. Gumroad is certainly the same, yet we can appreciate that for content publishers, our aims are very similar: we want to make it very easy for any website owner or content producer, from writers, artists, photographers, broadcaster, teachers, etc, to sell their content to their users.

Because a simple table often tells more than a long analysis, we’ve tried to stay as impartial as possible and answer below this question: how Gumroad and Cleeng compare? (more…)

Roger McNamee on the new web: premium content returns!

Posted on May 8, 2012 by Benedicte Guichard in News with no comments

Elevation Partners’ Roger McNamee  brighten my day today claiming in the interview below that: “Everything That Mattered Over the Last Eight Years Won’t Matter Anymore and that HTML5 will be the next big thing”. Elevation Partners is a leading private equity firm focused on large-scale investments in media, entertainment and technology businesses. Among their prestigious portfolio we find: Facebook, Forbes or Marketshare…

No doubt that his vision for the future of the web will make sense to the publishing industry and content creators: 3 messages extracted from his 13-minute videos were particularly interesting in terms of content monetization:

- First he explained that the commoditization of content, as we have been knowing it for the last decade has come to an end. Not only premium and highly differentiated content will prevail, but both content creators and users will benefit from it and to a certain extend, software vendors that enable it.

- According to McNamee, HTML5 will be the next big thing because “it will allow new form of monetization for content that have never been possible online before” as it free the user from existing constraints coming from Flash or Apple devices and basically will allow in-page monetization that brings more convenience to the consumer.

- He also stressed that more convenience will bring more engagement from the user which is key for a successful content monetization.

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Cleeng at Digital Media Europe 2012!

Posted on April 26, 2012 by Benedicte Guichard in News with no comments

The Publishing industry elite was gathered last week in London for the 2012 edition of the Digital Media Europe: The New York Times, CNN, Guardian Media Group, Axel Springer, RBS just to name a few…and Cleeng!

Gilles Domartini – our CEO and founder – was thrilled to be among the happy few key speakers, next to Arthur Sulzberger (Chairman and CEO of The New York Times) and Andrew Miller (CEO of Guardian Media Group) to discuss and shape the future of the media industry.

 The main focus was on the hottest trends and best examples in digital advertising and the approaches media companies are taking to create new business. We could not think of  any  better audience for our 30-minute presentation: our  experience with monetizing digital content.

Thanks again to the DME team for the invitation, and wish the analysis provided was helpful.

Gopress and Cleeng offer an unique online payment solution for the Belgian press.

Posted on April 20, 2012 by Benedicte Guichard in News with no comments

Paidcontent.org just broke the news: “Go Press digital kiosk bundles Belgian newspapers, magazines…and payment is powered by Dutch online content payment facilitator Cleeng, which already powers payment on France’s LaTribune.fr”.

Gopress’ users, utilizing the first of its kind online kiosk for Belgian press at www.gopress.be, can now also simultaneously make use of the monetization solution developed by Cleeng to purchase all national and regional publications editions. This service will also be extended to the foreign press in the near future.

When using Cleeng, right after payment, users are able to immediately access their selected publications. With as little as one click, they can buy everything that publishers are willing to offer. The publishers can set prices according to the type of content (text, video, PDFs, etc.) and propose various forms of payment using a single tool. With Cleeng, users need just one account to access the entirety of the Belgian press. As explained by Daniel van Wylick, president of the strategic committee of Gopress, “the advanced features of online payment and excellent graphical integration greatly ease the shopping experience for the user.”

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MIPCube Lab: Cleeng finalist!

Posted on April 2, 2012 by Benedicte Guichard in News with no comments

After the Midem last January, we are back from the two-day MIP TV conference in Cannes, where Cleeng was finalist of the MIPCube Lab. We were thrilled to be recognized  by broadcasters and Live events organizers, as a promising disruptive start-up!

The 5 mn pitch was a great opportunity to network with some of the industry’s most influential figures like Sandrine Dufour, EVP Innovation and Deputy CFO at Vivendi, who explained that “on-demand” is one of the key evolution in recent years and that large corporations like Vivendi monitors closely start-ups new business models and technological solutions that could change the future of TV: “Also what’s key in a company like Vivendi is open innovation. We absolutely need to be in touch with the outside world experts, and get closer to the innovative eco-systems, like the start-ups.”

Listen to the 5 mn pitch to understand how CLeeng can help you generate more revenue with your online content.

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Mylive ticket Boost conversion rates from 0.6% to 4% with Cleeng!

Posted on March 28, 2012 by Benedicte Guichard in News with no comments

Great night at the Rebelution live concert last saturday. The 5-hour live streaming show presented by My Live Ticket featured Rebelution, alongside The Wailers, The Green and Pep Love  from Chicago’s Congress Theatre for $5.99 and it was a huge success.

This new form of concert is the hallmark of  My Live Ticket: the firm facilitating social media presence and interaction with fans with the aim of boosting an artist’s marketability. The bands have selected six causes and thousands of viewers could select to which they’d like to donate. The $5.99 donation allowed viewers to stream the entire high definition and multi-angle audio and video as well as interviews with each band between sets, and answered questions submitted via social networks.

MyLive ticket chose Cleeng to manage the virtual pre-booking phase and tickets sale since the purchase could be done directly through the band’s website and be compatible with Apple iOS devices (iPhone, iPad).

“We are very happy to have selected Cleeng as our monetization partner, with our previous supplier we used to convert at 0.6% . When we implemented Cleeng the conversion rate jumped above 4% which is really positive!  The potential for live streaming concert monetization is huge and we believe that our unique approach to webcasting combined with their smart e-commerce solution bring a real breakthrough: allowing artists to leverage their fans community  boosting the average revenue per user dramatically.” reported Rob Helmstetter, CEO, myLive Ticket.

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How conference organizers can drive new business opportunities with Cleeng?

Posted on February 20, 2012 by Benedicte Guichard in Industry thoughts, News with no comments

Did you know about the amazing success of BlizzCon, the yearly conference of Blizzard Entertainment? The World of Warcraft producers grossed $25 million purely from selling e-tickets. What about the comedian Louis C K. who made $1 million from his online comedy special? 

If you are an artist operating in live shows or a smart conference organizer, stop wondering about the difficulties of selling online content. You have to simply leverage the fantastic new opportunities that the online media offers and get yourself a piece of the cake!

In the previous post, we had demonstrated how a large corporation – Organo Gold, a seller of organic coffee – used Cleeng to monetize its worldwide sales conference with its channel partner and network. Today, we would like to showcase how GDS International – iStrategy conference organizer – uses Cleeng so sell its quality content.

Conferences – The Big Opportunity

According to recent statistics offered by International Congress and Convention Association (ICCA), a total of 400,000 conferences and exhibitions are held worldwide every year. In a world driven by productivity, executives cannot attend every single conference. Technology conferences follow the same trend. There are more than 50 conferences happening in 2012, as proven by the long-awaited list published by Techmeme recently. Without doubt executives will become more selective when choosing a conference to attend. Therefore, this is a huge opportunity for conference organizers who are capable of monetizing “virtual attendance” and premium content generated during the event.

Why is it a win-win situation?

Let’s take a look at the iStrategy conference:

For instance, you are a business executive, who cannot make it to San Francisco due to your busy schedule or budget restrictions. However, you would not want to miss out on learning from industry experts, such as Brian Solis and Ted Wright. Also, you would want to discover how IBM, McDonald and other executives from AOL or AT&T utilize the social media to make their business more robust.

No worries at all! Just go online and access the bundle of videos for $20.99 (see the actual site Here)

You can access the video in 1-click, chose your payment method and watch it from home or whenever you have time and on any of your device because it is stored in your personal library.

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Lead qualification next to Pay Per view, Subscription and Metered Paywall with Cleeng.

Posted on February 3, 2012 by Benedicte Guichard in News, Product news with no comments

January is gone already and it has been a busy month: launching OmegaTV, pitching at the Midem and implementing Cleeng on VentureBeat!

Yes: Venture Beat. No need to say how thrilled and proud we are to work with those guys, who clearly set the trends and are at the fore front of the digital innovation.

Venture Beat needed a smart way to protect the access to some premium content such as the “Building New Media Start Ups for Growth” webinar sponsored by Akamai.

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“The best thing about the Cleeng platform is the flexibility it brings to your business model.” The Next Web

Posted on January 25, 2012 by Benedicte Guichard in News with no comments

Getting some visibility: this is the Holy Grail of marketing, especially for a start up like ours!

As content monetization is becoming a top priority subject, it is really nice to read a good review of our platform in one of the world’s most influential website about internet technologies: The Next Web!

Check this out:

Monetize all content types with Cleeng

Last but not least, Cleeng lets you monetize all types of digital content, including video, text and pictures. The best thing about the platform is the flexibility it brings to your business model.

As TNW’s Brad McCarty noted, you don’t have to set a paywall to charge for a specific video; with Cleeng, you can charge a low amount of money for any type of content you offer, and readers can pay in one click without leaving your website. In other words: “genius-level monetization without headaches.”

Cleeng currently offers two packages:

  • Cleeng Plug & Go, aimed at bloggers, artists, app developers and self-publishers. According to the company, it only takes 5 minutes to set it up, with the help of free WordPress, Drupal and Brightcove plugins if needed.
  • Cleeng Enterprise, a paid solution aimed at major publishers which includes set-up assistance and advanced features.

 

May our platform satisfy both users and content owners to prove them right!