By now it’s safe to say that people are fond of OTT and SVOD services. Life is fast-paced and as consumers, we need something that we have control over as modern life no longer caters to the fusty old ways of yesteryear. But, the way in which OTT has grown, and is expected to grow in such a short period, has taken almost everyone by surprise. In this post, we’ll analyze the users preferences when it comes to consuming OTT content.
Since the emergence of live video streaming, the role of traditional television has been turned upside down – and from sporting events right through to SVOD subscription services like Netflix, there have been some incredible developments in recent times. Perhaps the most striking thing about video streaming’s latest advancements are the development of VR video content and apps, and what it means for the future of live events.
We love to provide the latest industry news and video streaming insights from around the world, but today we have our own exciting news to share. We’ve just launched Cleeng Capture: a brand new development which is a lot more about learning than it is selling.
From billboards to product placement and everything in between, advertising is everywhere you look – and it goes hand in hand with the wonderful world of entertainment. Online ads are no exception and recent reports signal that consumers may be more and more reluctant to see them in their video content.
In this modern world, people enjoy freedom and flexibility, rather than rigid programming schedules and big dusty television sets alone; however, while SVOD is on the rise, it still seems that there is a place for traditional TV sports broadcasters. (more…)