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Every four years, The Olympic Games rolls around and provides one of the most dramatic sporting extravaganza of the summer. And of course, all the major players in the world of sports, and media want a piece of the action.
In this exciting age of cord-cutting video on demand, SVOD and live streaming, it’s never been a better time to be involved in sports – both as a spectator, a player – and a broadcaster. From the supply side point of view, live OTT has been the hot topic in recent years as they look for ways how to reach their audiences and grow revenues.