Since the formation of Cleeng in 2011, our product has grown tremendously – and we now have hundreds of publishers selling their content worldwide, using our packages.
Today, we are introducing a new pricing model. Our objective is to truly democratize premium content sales. Cleeng is now the first and only SaaS platform on the market to offer a Free package, with unlimited transactions (compare with the chart below).
How much do other platforms charge per transaction:
In comparison to other platforms, that charge sometimes significant fees per transaction, our freemium model makes it much easier for all content creators to start earning on their content in a simple way. We don’t constrain publishers by the number of transactions and they keep 100% of their revenue!
18.000 of boxing enthusiasts gathered on 25th of May in London O2 arena to cheer for two super-middleweight world champions Mikkel Kessler & Carl Froch. Those sport aficionados who couldn’t be that afternoon in UK, accessed the big-scale event as a Pay Per View Live stream, broadcasted by Viaplay – Scandinavia’s leading online service for TV, Film and Sport.
It’s a second Froch vs Kessler fight we powered as Pay-Per-View for Viaplay (last one took place in December 2012) and again – it went exceptionally well!
Similarly as during the previous event, we provided seamless and user friendly pre-sales of tickets, enabled viewing on multiple devices (computers, tablets, smartphones, TVs equipped with different operating systems and browsers), and also helped to reduce the amount of customer inquiries. The video streams were delivered with top quality by our video partner – Brightcove.
Certainly Carl Froch deserved the winner title, but all Danish fans can be extremely proud of their champion Mikkel Kessler who managed to defend his title for 12 rounds. With 1 fight won the audience set sights on another rematch.
It was a memorable event not only for the European boxing fans, but also for all of us who worked hard to make this event happen. And also a truly tremendous success for Viaplay who generated significant incremental revenues by selling this fight online, thanks to our support.
*Make your next online event a total success – partner up with Cleeng & harvest power of LiveHD. Let’s talk!
We had a tremendous pleasure to take part in the digital media conference Brightcove PLAY 2013 as a Brightcove Tech Partner.
Brightcove PLAY is a global gathering of hundreds of media companies, marketers and developers, that sheds light on digital media trends that will reshape soon the entire industry.
We got back from Boston with our heads wrapped around the smart, in-depth keynotes held by i. e. David Mendels (Brightcove CEO), Jeremy Allaire (Brightcove Execustive Chairman) and also Joe Pulizzi (Founder, Content Marketing Institute).
>>What to keep in mind as a Publisher when selling your video’s & events online? Here are 5 trends you can’t ignore:
1. Post PC era & growing need for a mobile video experience
Let’s face it – PC is becoming a sign of the past ever so quickly – the shift from PC to iOS and Android was never so palpable. In 2012 23% of the entire web traffic was coming from mobile devices plus the online video consumption grew by staggering 300%. With growing interest in native apps and HTML5 killing Flash, mobile equals mainstream. Keep this in mind when designing & delivering experience to your users – you have to start with mobile in mind – not with the website that would be – as a second priority – adjusted to a mobile UX experience.
If you haven’t heard yet: our Partner WordPress is celebrating their 10th B’Day!
Past 10 years can be surely described as ‘The WordPress decade’. Released on May 27, 2003, by founders Matt Mullenweg and Mike Little, WordPress disruptive platform hit in 2013 over 18 million downloads worldwide!
At Cleeng we celebrate this tremendous success along with the 2nd Cleeng + WordPress co-op anniversary. Since 2011 we’ve been helping thousands of talented WordPress users to earn on their creativity by monetizing their premium content.
Two and a half years ago Cleeng team developed a unique share & earn plug-in for WordPress, called Plug & Go. Earlier this year we extended our portfolio by another integration – PayPal Digital Goods for WordPress. Both plug-ins offer a truly frictionless purchase experience and seamless access to digital content – instantly & from any device *
By this occasion we would like to thank WordPress team for two amazing years together. We wish you a very happy birthday & another 10 years filled with wonder and success!
* WordPress users select parts of the page (like particular paragraphs/posts, images, videos or downloads) they want to sell & define the price plus description. They chose between: single items offer, a daily access pass (24h) or membership subscriptions (weekly, monthly etc.). Cleeng plug-in creates for them a “layer”, protecting their content. A protected WordPress website looks exactly as before, but the chosen elements remain invisible, until paid for. Our no fuss solution = available worldwide 55 fully https secured payment methods (including PayPal, SMS), that are dynamically selected per country and price point.
Are you familiar with the Agile development approach? It gives an opportunity to continuously evaluate the direction of a project throughout the entire development lifecycle. Iterations and customer feedback built its foundation, which means that the inevitability of changing needs & requirements is also taken into account.
At the end of the sequence of iterations (called also ‘sprints’) the development team must come up with a deliverable product / feature. Working in short cycles is truly fruitful & leaves enough time to quickly navigate the project in another direction. This way developers can avoid boosting too many hours into a product that their customers might not want.
At Cleeng, we embrace the #Agile paradigm with love.
When launching the Dashboard functionality for Pro Publishers, we built it around the most crucial features, allowing the early adopters to test & fill us in with any gaps in the user experience they would have run into.
Decision about which features to leave out / postpone along the way, always comes from a very thorough observations of the Cleeng customers behavior & needs they express. But we also use something not yet so popular in the software industry – a gut feeling, based on many years of international e-commerce experience. When combined together, all these elements help us to ship a product which is functional, user friendly and bears heaps of potential for the further development.
Today we’re shipping more well-rounded functionalities within Pro Publisher’s Dashboard, and we’re doing it based on the feedback we got from our customers till now. We hope they will see it as a ‘mothership’ for all their transactions & recognize it as extremely helpful tool to sell their talent. So here’s an overview of all things we added in the last couple of days:
Two weeks ago, at our Amsterdam headquarters, we were chatting about how many amazing, creative and inspiring people use Cleeng solution to sell their talent. We had no doubts this was the right moment to present them to our audience. The following blogpost is initiating a series of in-depth interviews, showing Cleeng customers’ output & giving you a sneak peak behind-the-scenes on their business in the making.
Cleeng presents: Jon Hotchkiss & This vs. That
On a breezy spring afternoon, April 30th, I interviewed our Cleeng Pro Publisher - Jon Hotchkiss, a multi-Emmy-nominated producer and creator of series for Discovery, TLC, NBC, GSN and Playboy TV.
In January 2013 Hotchkiss came up with his new series, called This vs. That, which is available online, as PPV, powered & protected by Cleeng.
As I would discover over the next two and a half hours Jon has an insightful take on the TV production industry, surreal sense of humor and daring, uncompromised ideas for his newest creation.
Let me begin with an excess of exclamations: TEDMED 2013 was amazing!!!
1,800 multidisciplinary leaders, 65 speakers & performers, 2,700+ TEDMED live locations brought to a tremendous success of this year’s edition. Hashtag #tedmed is still active for comments and discussions on Twitter. I guess we all are ‘suffering’ from a little ‘TED ache’ (term coined by Pritpal S Tamber, TEDMED’s Clinical Editor). Our heads almost hurt with so many great insights.
TEDMED stems from TED (“Technology, Entertainment and Design”) which started as a one-off conference nearly 30 years ago. This phenomenon has grown to two large annual events and multiple smaller local TEDx events. While TED and TEDx concentrate mostly around technology, TEDMED was created around healthcare & modern medicine.
Founded in 2012, TEDMED has been keeping up with the TED’s innovative approach to organizing conferences, run as concise and entertaining meetings of smart people with good ideas. This year’s event turned out no different. TEDMED took it a one step further, though. Until now TED has posted more than 1,000 free videos of the talks online, dozens of them have achieved more than one million views. TEDMED team decided to put their live broadcast sessions behind a reg-wall with Cleeng.
This month brought us a tremendous success – Cleeng was announced to a winner of the Red Herring’s Top 100 award. We’re incredibly happy that the Red Herring editors – the same who recognized companies such as Facebook, Twitter or Google to change the way we live and work – identified Cleeng as one of the 100 most promising new companies in Europe.
Cleeng has been selected for the prestigious Red Herring’s Top 100 Europe Award as a finalist in the ‘Internet/online’ category.
Since 1996, technology industry executives, investors, and strategists have valued the Red Herring 100 lists as an instrument for discovering and highlighting the exciting startups from around the world. This years edition, celebrating cutting edge ventures, is taking place in Amsterdam and according to the words of Alex Vieux, publisher and CEO of Red Herring:
It was rewarding, beyond all expectations. The global economic situation has abated and there are many great companies producing really innovative and amazing products. We had a very difficult time narrowing the pool and selecting the finalists. Now we’re faced with the difficult task of selecting the Top 100 winners of Red Herring Europe. We know that the 2013 crop will grow into some amazing companies that are sure to make an impact.
Red Herring’s judges looked into the originality of Cleeng concept, our growth rate and integration in the respective markets, as well as our social contribution and the international footprint. Based on 20 main quantitative and qualitative rigorous criteria, Cleeng has been chosen from among hundreds of ventures across entire Europe!
That’s a tremendous success for our hard working team and yet another proof for disruptive approach of the content monetizing solutions we offer - says Gilles Domartini, CEO of Cleeng - we look forward to being a part of this great event and to discuss innovative ideas with others. But most of all – we’re excited about presenting our unique product and also the talented team behind its success. Red Herring’s Top 100 is another proof for the leading position in the European tech sector that we’ve been working towards since 2011.
Red Herring event will bring together 250 C-level technology entrepreneurs, corporate strategists, and venture financiers from across the continent. The Finalists are invited to present their winning strategies at the Red Herring Europe Forum in Amsterdam, April 8-10, 2013. The Top 100 winners will be announced at a special awards ceremony, the evening of April 10.
We hope to win this year! If you would like to cheer us on, join us on Facebook and share the love!
After weeks of very hard work and lots of discussions we’re thrilled to share with you the news: we’re launching the entirely new Dashboard for Pro Publishers – rethought, reshaped and redesigned from the bottom up!
When designing our new Dashboard, we took into account different needs of Pro Publishers, who have access to their own CMS platform and need to create and manage the associates of the distributor account. We recognized their longing for real time data reporting and monitoring engagement of particular users.
The new Pro Publisher Dashboard is as simple, clear & approachable as possible, plus we backed it up with some friendly user interface. It looks different, it feels different, it works better and will let you manage your activity with more ease. You can access all your data that matters to you, fast & in real time on your PC, laptop or tablet.
You can dip in and out of your offers (pay-per-view, rentals or subscriptions) & customers details, and check the condition of your business day-by-day. Your new dashboard is all about consolidated reporting, that gives much more control and lends accountability to your financial flow. Using the new Dashboard you can also create and send coupons to single or multiple users & generate more business with smartly tailored campaigns. And all of this within just a few clicks.
Using the Pro Publisher Dashboard you can:
- get your daily & monthly reports, including all transaction details: purchase, offer, publisher & customer;
- edit the details of your offer and publish it;
- review all transactions by kind: single, rentals, subscription and live events;
- monitor business activity per offer item;
- refine your monitoring per associate
- create and manage the associates of the distributor account;
- create a metered access to your content;
- define your coupons for single or multiple user;
- use coupons for your CRM activity.
We are rolling out some more great futures in the coming weeks. So stay tuned!
You can now log into your Pro account and access the new Dashboard (if you don’t have yet a Pro account, check out the benefits here). Look around, dabble with the features. How do you like the look and feel of it? Take your time and let us know what do you make of the your Dashboard in the next couple of days. We’re excited to hear your thoughts through email or in the comments below this post.
The Cleeng Team