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Once upon a time families came home from a long day at work or school, gathered around the television box, put their feet up and enjoyed a prime time programme from a choice of four or five channels. More often than not, the programme would even have been pre-selected from the TV guide in the local paper.
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As traditional TV continues to shrink, it’s plain to see that content providers should focus on offering online video directly to their consumers, dispensing the traditional distributing channel altogether.
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The world is now well and truly wired into the world of VoD and OTT entertainment. While this is glorious thing, an increased demand for slick, varied and rich OTT content means that the competition is tougher than ever. And if you are a OTT provider and want to compete, you need to get it right first time – in this day and age, people won’t hang around for apologies.
During the past week, we launched our own ROI calculator for measuring in advance the potential of your live pay-per-view events. From the initial feedback we gathered, our existing publishers and newly-acquired leads simply love it.
With television services evolving each and every year, people are constantly changing their attitudes towards the way the in which they enjoy their evening entertainment.
OTT has become a buzzword in online and entertainment world during the past year. Due to its quick market surge, it is no wonder that many live broadcasters and video publishers want to jump on the OTT bandwagon (choo-choo!). According to a recent Juniper Research report, the OTT market is expected to reach $32 billion in revenue by 2019. However a fully-featured and flexible OTT solution can be costly, so knowing the key challenges in advance can ease the pain for the ambitious live publishers. (more…)