As a sports, entertainment or religious broadcaster, you’ve been using the power of video – both live and on-demand – to catch up with the consuming behavior of your audiences. Riding on the wave of the cord cutting craze, and on the boom of Netflix-like video subscription channels, you’ve been trying hard to outsmart your competition by tuning millennials into your offers. But there’s one question that you still don’t have a good answer for: How can I scale my video business to grow faster?
The answer is pretty easy: become more flexible by combining the different online video business models available (pay-per-view, rental, bundle and subscription) to adapt better to your customers’ needs. To help our amazing clients (British Basketball League, Fifa, or Nordic Business Forum) who were asking the same question, we’ve just launched a straightforward solution – an option for associating offers to nurture faster growth. What’s more, you don’t need to be a tech geek to use this, since we’ve secured an easy and friendly user experience to the process.
With a simple click, the new functionality allows you to associate your video on-demand with live streaming and membership to help you make the most out of your videos. All of this is found on one platform, to help keep you focused and effective while scaling up your ecommerce business.
Let me give you three real-life examples for applying our new video association feature:
1. Set up an event replay as one or multiple videos: Your live pay-per-view conference or sports game that you created with us has just ended, but you still want to keep your audience tuned in to it for a while. You can achieve this by using Video on-demand recordings from the conference or game.
A few months ago we announced the opening of our US – New York office. Today, great news for our publishers selling in the U.S.: all transactions are now processed through our newly established U.S. payment gateway.
Among many amazing pay-per-view events we’ve been powering in the past few months, many big-scale shows were created with U.S. audience in mind. Thus, it was crucial for us to make sure those event organizers can transact and be paid out directly through a bank operating in the States.
Processing payment in the U.S. brings multiple benefits to our partners and clients:
- Faster approval of credit card transactions,
- Lower credit card refusal rate, and thus higher conversion rate at first credit card entry attempt,
- Lower refunds and chargeback,
- No further risk of fees charged by specific local / regional U.S. banks.
This will bring higher satisfaction from the buyers, and even better conversion rates for our U.S. based publishers. We’re looking forward to create closer relationships with our U.S. clients, and further support their growth into the OTT space.
Throughout the years of my career I learned that scalability of a web platform is not something that you can simply buy. Or install. Or upgrade towards. And within the last 4 years that we support live events, I begun to understand it is actually an art to do this at real scale. Scalability is something that if you want to master, you need to practice for years.
Unfortunately, our industry had to learn the complexity of ‘scalability’ the hard way. Take for example this or this organisation. I can proudly say, that Cleeng is an exception. We’ve mastered the art of proper growth! Scalability is our ever evolving “key feature”, continuously nurtured by the best people in our organisation.
What’s the main problem other companies seem to overlook? They don’t know what their (next) bottleneck is. And yet all they need to do is to notice (and imitate) a real user’s behaviour. Simple, right? Monitoring the real traffic patterns and analysing those help to understand what is causing troubles.
However from experience we know such iterations are difficult and take time. I see more and more web agencies, that get involved into pay-per-view, but lack the crucial insight into hard data. This results in a wonky DIY setup…and to obvious PPV disasters.
Based on our experience in PPV events and having a pretty busy API (on an average day the API is hit about 10 million times), we ‘luckily’ deal with enough data and events each week to scale our platform the right way, free from mistakes.
Our journey on scalability
As video on-demand inevitably continues to replace DVD’s, many video creators – filmmakers, fitness specialists and stage entertainers – among countless others – look for a convenient solution to start their ecommerce journey. Without question, Vimeo On-Demand can offer them an excellent entry solution.
As their business grows, video professionals continue to look for solutions that can accelerate their success, by offering more flexibility, global reach and specialization. This blogpost aims to provide an up-close presentation, first of the benefits offered by Vimeo On-Demand and then how those benefits compare with those of Cleeng Play.
Vimeo On-Demand debuted almost two years ago as an open self-distribution service available to Vimeo PRO members. The idea behind it was simple – allow Vimeo users to sell their videos online. It was really exciting to see that the monetization trend we initiated for vimeo videos two years before Vimeo on-demand launched was picking up steam. In the spirit of healthy competition, we’ve been tirelessly innovating our video on-demand solution, and our efforts were finally rewarded with the crowning launch of a new Cleeng Play in December of last year
Now we’d like to present our in-depth and side-by-side comparison of the benefits offered by Vimeo+Cleeng Play versus Vimeo on-demand. First and foremost – the transactional view of both services:
Ability to define your pricing in more local currencies is essential to your business development: according to Kris Green, the Chief Strategy Officer of Borderfree, U.S. retailers are seeing 20-30% of their website traffic coming from non-U.S. IP addresses.
We recently added more currencies to our platform to benefit our clients in two ways:
- If you are in Canada, Australia, New Zealand, South Africa, Denmark, or Norway, you can now sell more efficiently on your domestic market, with rounded pricing and transactions happening in CAD, AUD, NZD, ZAR, DKK, XOF, and NOK respectively.
- If – for example – you are based in the US and you’re selling worldwide, your customers (in more countries) can buy your videos in their local currency. This increases conversion rates and reduces refunds.
Although global expansion presents obvious gains, it also brings many challenges, and often ecommerce platform don’t truly deliver a localized experience. This is especially true for online payments. Your customers expect (and appreciate) the comfort of a simplified checkout process, that allows them to purchase in their own currency – currency their prefer and trust the most.
If we had to sum up 2014 in one sentence it would be: What a difference a year can make! It was a truly amazing year for the Cleeng team – we have a lot to celebrate! On the wave of successes of 2013 we seized the momentum to adroitly pivot our startup entirely into the OTT space.
We took a big leap into establishing our strategic position as the Live pay-per-view and On-demand leader. It required a lot of hard work and deep analytical thinking, but most of all – a lot courage and trust that the vision we all believed in was the right direction.
When we first launched our Cleeng Live solution back in February 2014 we didn’t expect it will resonate that quickly with the biggest sport broadcasters, entertainers and celebrities out there. In just a couple of weeks we were already powering hundreds of conferences, sport games and concerts, becoming the most popular, go-to global e-commerce platform.
Here’s our 2014, zipped to those achievements we’re particularly proud of
(click on slides to find out more)
And last but not least we’ve been working with amazing existing and new Cleeng Publishers
There are 7000 of you spread all around the globe, using Cleeng to connect with your amazing audiences.
Thank you for your trust and for sticking with us! We wouldn’t be here without you!
We plan to dare, drive and deliver even more awesomeness for you, around Pay-per-view and On-demand,
so stay tuned and see you in 2015!
All the best from the Cleeng team!