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As traditional TV continues to shrink, it’s plain to see that content providers should focus on offering online video directly to their consumers, dispensing the traditional distributing channel altogether.
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The world is now well and truly wired into the world of VoD and OTT entertainment. While this is glorious thing, an increased demand for slick, varied and rich OTT content means that the competition is tougher than ever. And if you are a OTT provider and want to compete, you need to get it right first time – in this day and age, people won’t hang around for apologies.
During the past week, we launched our own ROI calculator for measuring in advance the potential of your live pay-per-view events. From the initial feedback we gathered, our existing publishers and newly-acquired leads simply love it.
With television services evolving each and every year, people are constantly changing their attitudes towards the way the in which they enjoy their evening entertainment.
OTT has become a buzzword in online and entertainment world during the past year. Due to its quick market surge, it is no wonder that many live broadcasters and video publishers want to jump on the OTT bandwagon (choo-choo!). According to a recent Juniper Research report, the OTT market is expected to reach $32 billion in revenue by 2019. However a fully-featured and flexible OTT solution can be costly, so knowing the key challenges in advance can ease the pain for the ambitious live publishers. (more…)
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Chances are that over the Christmas and New Year period, you sat down and watched the TV. You might have watched old reruns of a classic sitcom or a barrage of festive films starring the likes of Arnie, Bill Murray, Tim Allen, Will Farrell, McCauley Culkin or Jim Carrey. But, unlike the Christmases of years gone by, you may well have streamed most of your entertainment – and in between watching the same tired old seasonal favorites, you probably watched some brand new and exclusive video content that has nothing to do with Christmas.