Your selling handbook: Live pay-per-view events


Pay-per-view events help you harness the power of global online audiences across every imaginable device. Pay-per-view is not only about setup and tech, however, but also about sales.  How can you be sure your event will sell like hot buns?

Fortunately, setting up a thriving Live PPV event with Cleeng’s robust monetization platform is both seamless and effortless. We have all the tools you need to brand, promote and sell on a top-quality level.

Here’s a short guide that covers all of the steps that you have to put your heart and mind into if you wish your event to sell. Let’s get you started!


1 year, 1000 events, 10 pay-per-view secrets revealed!

 Can you believe that we’re celebrating the first anniversary of Cleeng Live? Launched in March 2014, our super straightforward OTT solution for monetizing Live pay-per-view events has been a tremendous help to broadcasters.

More than 1000 events were created and sold successfully with Cleeng! Here’s what we’ve learned from cracking the code for Live PPV success.


What Meerkat’s success says about the future of live PPV?

The Meerkat app took off at SWSX last week to prove that live video is the easiest and most direct way of engaging with audiences online. Although Meerkat has so far been used primarily for streaming free/personal events, it offers a peek into the future of live pay-per-view.


4 foolproof tactics for selling sports pay-per-view

The sports industry is suddenly facing a tipping point. Gate sales are dropping and the fans are embracing sports content on-the-go. And if that’s not enough, the sport broadcasters are racing to catch up quickly with all of the leading-edge mobile ways that sports videos are being consumed.

Take, for example, the Big Game. Cord cutters took a monstrous chunk out of the TV ratings. According to NBC, a peak of 1.3 million people streamed the broadcast concurrently. That set a record for any championship game….ever!

Sports giants such as One Championship (the largest MMA organization in Asia) and FIFA are now using live broadcasts to grow their global audiences exponentially. Pay-per-view is also becoming a vessel for a number of smaller leagues that have discovered that they are able to skyrocket their revenues through their niche offerings.

As sports video and broadcasting continue to blaze the trail, it’s vital to know how to harvest the potential. So how can you drive bigger sales from your online games?

Here are 4 fool-proof tactics currently being used by our top-tier sports clients to accelerate their own revenues:


Brit Awards 2015: the music industry is ready for pay-per-view!


Last month’s Brit Awards 2015 live stream to viewers on YouTube proves that live streaming shows fresh potential for the very same music industry that got a bit stuck in the subscription model. It’s an obvious sign that the biggest players in the music world – who are always searching for faster ways to gather bigger revenues – are finally ready to embrace live streaming.

The music industry has been changing with near-lightning speed. Within just a few short years, we’ve been watching the format consumption shift from physical CDs to digital. Nowadays, it’s all about access – and not ownership – and the current music industry mix consists mainly of streaming and subscription services. Companies such as Spotify, Rdio, Amazon Music and Beats are the key players to capitalize on this trend, while more and more consumers are opting for on-demand audio streams instead of downloads and CDs.


Why ONE Championship™ – Asia’s MMA giant – goes pay-per-view?

sports pay-per-view

Martial arts organizations all around the world could take a leaf of ONE Championship™, that is ambitiously progressing into digital space. Asia’s largest Mixed Martial Arts (MMA) organisation is embracing LIVE sports pay-per-view to further introduce best Asian fighters to the rest of the world. MMA fans can count on a seamless, extremely exciting TV-like viewing experience online during the upcoming championships.

Thanks to a Brightcove’s integration with Cleeng ONE Championship™ leverages the pay-per-view potential to delight their audiences on a global level. I sat down with Jason Lim, Director of Online Media & Publications at ONE Championship™ for a short interview to ask about their successes and a fast progress into the OTT space.