Pay-per-view streaming – sports broadcasters’ formula for global success


The 2014 FIFA World Cup was not only a major event for the soccer community, but also for many sports broadcasters worldwide. To let all soccer fans stay in on the action anytime and anywhere, many broadcasters – especially those outside U.S., decided to enable online pay-per-view streaming. 

Among them also Sportsmax TV, the Caribbean’s 24-hour Sports Cable channel, dedicated to showing the top sporting content the world over to a Caribbean audience (22 countries, 30m people). All games of this year’s World Cup were available for the local, die-hard soccer fans online, as Live Pay-per-view and Video on-demand (replays) thanks to the Cleeng Live solution and Livestream.

I’m talking to Jamie Ranston – Interactive Media Director at CGR Communications - a Jamaican media agency that coordinated the Sportsmax TV implementation with Cleeng. How Pay-per-view can benefit major sports broadcasters and how to succeed streaming online? Answers below.


U.S.A., Here We Come!

Cleeng US
We’re happy to let you know, that we’ve just opened a Cleeng’s satellite office in New York City!
With almost 60% of our clients based in the US, it was crucial for us to be able to further support local operations of our Publishers across the pond.
What’s cool about it?
- We can further integrate the local payment processes with the local carriers,
- We can now deliver even better conversion rates,
- We will provide answers to your queries much faster.
We’re so excited to be part of the NYC tech community, we couldn’t resist and share with you this little song we love:

If you have any questions about our expansion, please drop us an email at: – Soccer On-Demand

Soccer on demand


With the FIFA fever still on, I’d love to share with you this great soccer website, run by one of our Cleeng Publishers. As a huge football fan I was really happy to discover The18 - from news, to soccer on-demand tutorials to community, it’s my ultimate soccer destination. 

My favorite section is definitely the ‘Training’, as I’m currently working on improving my skills, especially the foot pass.


Dare, Drive, Deliver – Cleeng + Team Spirit


The Cleeng Team

It’s already been 3 years since Cleeng launched, and we just held our first ‘Global Conference’ 3 weeks ago with the entire team coming together!When you launch a startup, you are full of dreams.

You expect your success to be immediate. The reality is a lot less glamorous, and it takes months to find your way, identify the right niche market and instill a common company culture. It’s very often frustrating and demanding, but as Steve Jobs used to wisely say,

“What matters is the journey, not the destination.”

You suddenly and truly realize exactly what he meant.

Fortunately, we at Cleeng have now reached a point where we can finally focus our total energies on building a global leader in a clear market segment: helping people sell their videos.  Nonetheless, this can only be possible with the right team.  Take, for instance, our latest project - the 2014 FIFA World Cup live streamed to 23 Caribbean countries, which is a perfect example of the combination of robust technology and teamwork: we signed up just a week before its start and managed to setup higher-capacity servers, increase global coverage and optimize a viewer payment plan that works well for the Caribbean countries. The bottom line is that it all ran very smoothly, thanks in great part to the skills, devotion and passion of the Cleeng team.


Video on-demand services are on the rise

video on demand services

Future for the video on-demand services looks more than promising. In the year 2020, the global landscape will include 9 billion people, over 8  billion mobile broadband subscriptions and 1.5 billion homes with digital television, with analog almost history. What a great opportunity for all content creators!

According to the latest Ericsson research, in advanced markets, such as Western Europe and the USA, by 2020:


Event marketing strategies: free online events generate business leads

event marketing strategy

Among a wide range of event marketing tools you have to your disposition, there’s now one more you can use right away: free LIVE online events. They offer a new, effective way of capturing and nurturing your business leads. How to use them? Here’s another blogpost from our event marketing strategies series that will help you gain valuable prospects in short time. 

How does it work?


2014 FIFA live stream online – anywhere, anytime on the Caribbean Islands!

Fifa live stream

Photo courtesy of

As a football fan, you don’t want to miss even one second of a game played by your favorite team. Today, with 4G and mobile technology, you can tune into the football match streamed live online in its entirety – even while traveling or being stranded in a traffic jam.

To help the local football fans keep up with the pace of the 2014 FIFA World Cup action wherever they are, Cleeng teamed up with Sportsmax TV to enable access to all games, live – entirely online and as video -On-demand from June 12th through July 13th.


Join us at Kaltura Connect 2014 – The Video Experience Conference – NYC, June 16-18


Kaltura Connect

Cleeng is a proud sponsor of Kaltura Connect 2014. In its 4th year, Kaltura Connect, The Video Experience Conference, is returning to New York City, featuring a rich day of workshops, energized weekend hackathon and two days of inspiring content, exciting networking opportunities, major industry announcements and cutting edge video technologies.  Join the makers and shapers of the most important communication technology since the invention of television – Video. Mobile. Big Data.

Sign-up today and get 50% discount when you register with your special Cleeng discount.

Enter this discount code: Cleeng2014 at registration!


Yes, sign me up!


 Let’s meet at Kaltura, we’ll be happy to tell you more about the benefits for you of Cleeng and Kaltura integration for Live pay-per-view and VOD. To arrange the meeting please drop us an email at

Nicolas Jurnjack is selling his video tutorials online, with style!

Nicolas Jurnjack - is a French-born hair stylist, who has worked with fashion magazines including Vogue, Elle, Harper’s Bazaar, and also for many famous designers such as Alexander McQueen, John Galliano and Alber Elbaz.

He is an artist with a vision. But he is also a sharp-eyed observer of the digital trends that pervade the industry. We’re extremely happy to have Nicolas among our Cleeng Publishers, selling his video tutorials online, with style!

Now every young hair stylist can learn from the master himself at the comfort of their own homes or hair studios. Hair By Nicolas Jurnjack is an example of an awe-inspiring Cleeng integration for Brightcove. Nicolas offers his hair-styling trainings online, as rental video-on-demand 2, 12 and 72 hours.

sell video tutorials online

sell video tutorials online

sell video tutorials online


Benefits from Brightcove and Cleeng integration Nicolas enjoys: 

  • Customisation: the setup is based on our API; the offer’s look and feel has been tailored to Nicolas’ brand (price information, checkout, receipts, customer emails).
  • Easy management of all video parameters: price, duration, preview, rental period.
  • Global reach: Nicolas can sell his videos worldwide, as we support 150 safe payment methods.
  • Mobile and tablet ready:  Trainings are available for Nicolas’ customers on any device, 24/7 and with a single sign-on.
  • Business data: We provide Nicolas with all data on his traffic, sales and customer details.
  • Privacy and fraud prevention: We protect Nicolas’ talent from illegal distribution.

A similar set up can be yours, simply register here>> or let us know about your dream setup at and we’ll help you create it!



4 challenges of LIVE Streaming Pay-Per-View

Live-streaming-pay-per-viewIt was only a matter of time before the Live Online Video made a big dent in the cable TV segment. Many major sport and entertainment brands have cut partially or entirely their cable TV contracts to accelerate their business with Live streaming pay-per-view. Soon you might start seeing content that is created only for the Internet.

Take only a few successful examples, quoted by Forbes: