Selling basketball games with Cleeng: The instant ROI example

Capitanes de Arecibo go with live OTT

Credit: FIBA.com

We’ve discussed many times on this blog about the advantages of live OTT and how easy it is to grow revenues by going direct-to-consumer. In my debut blog post, I’ll talk about an interesting use case. It’s about a basketball organization that used Cleeng to go over-the-top and capitalized really quickly.

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Broadcasters are Shifting Their TV Viewers Towards Apps

 

CNN broadcasting app

Credit: CNN press 

To stay in the game, TV broadcasters need to fine-tune their distribution strategies and right now, the TV app seems the right direction. (more…)

Latest Boxing PPV Figures Are a Big Boost to Organisers

Anthony Joshua vs. Wladimir Klitschko - Live PPV fight

Credit: MMA mania

The last couple of boxing fights brings back the hope of promoters and event organizers. As OTT continues to shape the way in which we consume entertainment, online PPV will play an even greater role in boxing and other major sporting events.

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Watch Canelo vs Chavez Jr Online via Golden Boy PPV

Official Canelo Chavez jr PPV fight - watch online

Credit: Golden Boy Promotions

Boxing fans are getting hyped for the upcoming “Battle for Mexico”. The Canelo vs. Chavez Jr. fight is happening for this Cinco de Mayo and Golden Boy Promotions partnered with Cleeng again to set up the online PPV event.  (more…)

Original Video Programming Sparks New Revenue Opportunities

Narcos - original content programming

Credit: Netflix

OTT is set for domination – there’s no doubt about it. It seems that original content programming is the right course for broadcasters and OTT providers, as new revenue opportunities are emerging online.  (more…)

Asia Pacific’s OTT Landscape is Heating Up

OTT services in APAC

Credit: r2pasiapacific.org

Forecasts say that revenues from pay-TV and OTT video in the Asia-Pacific region will be worth $77.4 billion by 2021. To compete in the Asian market, OTT service providers are turning to telco companies to expand their customer reach and improve their services, by ironing out common consumer problems like network and payment. (more…)