A/B testing: 4 tips to save time and the get best results

A/B testing

Anyone who is even slightly connected to web development (marketing experts, web designers, web developers, etc.) has surely heard something in the air lately about the advantages of A/B testing and the impact it can have on conversion rates. 

If you look over the countless articles available about this subject on the web, you will probably get the feeling that you have found the Holy Grail.   Especially if you’re a designer, you might hope to find some impartial data to replace the long discussions about ‘the color and size of the button,’ as well as the tools to objectively test your ideas on actual human users.

The reality, however, is that, if you simply dig a little more deeply and look a bit more closely into the web (or simply start doing some testing yourself of what is being presented), you’ll find that it’s not all rainbows and unicorns.

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Tattoo: a revolutionary video watermarking technology coming at IBC 2014

Video protection challengeAccording to PriceWaterhouseCoopers “State of Media 2014“, the Global Over-The-Top Revenue (TVOD and SVOD programming) in 2014 to approximately $21.6 billion in 2018. A multitude of industries depends on these revenues to continue to deliver great service to their fans and viewers – sports clubs, studios, broadcasters, artists & athletes.

As the number of online viewers who are watching premium shows increases, the challenge of protecting videos from prolific digital piracy activities remains one of the main concerns in the minds of broadcasters. Currently, viewers who access a video on their computer or mobile device can easily record what they see on their screens and then redistribute it across the web, thereby slowly strangling the entertainment industry.

A paradigm shift: Security AND User friendliness !

Are the viewers really the ones to blame for pirated content?  By adding complexity that allows viewers to enjoy watching their videos via Wall-Garden, DRM technology  (see related post) and often excessive so-called “”pay windows” broadcasters have incentivized users to look for other ways to get access to the shows they love - anytime, anywhere.

Take, for example,the recent season finale of Game of Thrones. According to Torrent Freak, “The season finale of Game of Thrones has set a brand new piracy record, with a quarter million people sharing a single file at the same time. During the first 12 hours roughly 1.5 million file-sharers downloaded a pirated copy of the popular show, a number that will swell to over 7.5 million during the days to come.

How can a legitimate user in France, Canada or the UK watch the season finale of Game of Thrones?   By waiting for 4 months and then by buying a DRM-protected copy that only a few players can read. Or (sadly), by simply going to a Torrent site and downloading it in HD, playable everywhere.

Now, imagine a solution that would make movie available for an online access in the utmost secure way, at the same time it’s shown on TV? We just created such solution! The table below provides a view of what the future of video protection could look like:

Video protection evolution

 

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International online payments: challenges & opportunities

online payment gateway

The increase in the cross-border e-commerce activities has set a higher level of international standards for online payment gateways and, as a result, for consumer convenience.

On the other hand, the usage fluctuation of credit cards and PayPal are causing the broadcasters to be challenged by the complexities of arranging for international payments. This situation is essentially slowing down their global expansion.

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5 tips for higher conversion from your Live online events

Screen Shot 2014-08-26 at 2.38.29 PMWe’re starting a series of blogposts written by our amazing team folks. You can expect lots of useful tips and tricks, including marketing, web design, web development and more! Today a piece of advice from Tomasz Szadkowski – developer at Cleeng. How to improve your conversion from Live online events? Check it out below!

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4 noteworthy LIVE sports pay-per-view broadcasts this summer!

The sports fans cannot get enough of the Live sports pay-per-view broadcasts. It’s been a very active summer for our Cleeng Publishers and we’ve seen lately many interesting summer competitions, that made the most of the Cleeng Live! solution.

We’ve been supporting large, widely sought after broadcasts, such as the FIFA World Cup in July, but also the niche sports Live streams, such as boat racing, horseback riding, roller skating or flat track roller derby. We cherish those events, as they allow our Publishers to reach their global community in the easiest, most effective way.

Our stats prove, that many sports aficionados enjoy their broadcasts from their mobile devices (and possibly on-the-go), which is not difficult with one-click purchase and access, secured by Cleeng Live!

Here just a few examples of the exciting sports broadcasts powered by us this Summer:

Canadian Open Fast Pitch

Canadian Open Fastpitch International Championship,

that took place on July 15th

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Cleeng credits – the fastest online payment method!

online payment method

We’ve just made a high-impact improvement to our platform. We decided to enhance the Cleeng credits as another convenient and fast online payment method and unified the look and feel of the payment screen. You, and your customers can now massively benefit from using Cleeng credits – see below.

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Cleeng Nuts & Bolts: social sharing for Live events

Did you know that your LIVE online events can go viral really fast thanks to our social sharing feature?

Check out this little video that explains how you can leverage the social media for your pay-per-view events:

Questions? Let us know in the comments!

How we analyze your Live and On-Demand video marketing performance

video marketing analysis

Whether it is to get a daily snapshot of your business performance or to conduct an in-depth analysis of your sales, Cleeng’s up-to-date, comprehensive PRO Reports allow you to quickly access your sales heartbeat. 

 The gain is obvious – more effective and efficient conduct of your business, better conversion and time management – as the entire reporting process is fully automated. All you need to do is to simply take a peek into the data we give you.

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Pay-per-view streaming – sports broadcasters’ formula for global success

pay-per-view-streaming-sports

The 2014 FIFA World Cup was not only a major event for the soccer community, but also for many sports broadcasters worldwide. To let all soccer fans stay in on the action anytime and anywhere, many broadcasters – especially those outside U.S., decided to enable online pay-per-view streaming. 

Among them also Sportsmax TV, the Caribbean’s 24-hour Sports Cable channel, dedicated to showing the top sporting content the world over to a Caribbean audience (22 countries, 30m people). All games of this year’s World Cup were available for the local, die-hard soccer fans online, as Live Pay-per-view and Video on-demand (replays) thanks to the Cleeng Live solution and Livestream.

I’m talking to Jamie Ranston – Interactive Media Director at CGR Communications - a Jamaican media agency that coordinated the Sportsmax TV implementation with Cleeng. How Pay-per-view can benefit major sports broadcasters and how to succeed streaming online? Answers below.

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U.S.A., Here We Come!

Cleeng US
We’re happy to let you know, that we’ve just opened a Cleeng’s satellite office in New York City!
With almost 60% of our clients based in the US, it was crucial for us to be able to further support local operations of our Publishers across the pond.
What’s cool about it?
– We can further integrate the local payment processes with the local carriers,
– We can now deliver even better conversion rates,
– We will provide answers to your queries much faster.
We’re so excited to be part of the NYC tech community, we couldn’t resist and share with you this little song we love:

If you have any questions about our expansion, please drop us an email at: theteam@cleeng.com