Based on Cleeng’s revenue growth rate, we are listed now among the fastest growing startups in Europe. A great achievement for the immense efforts the team has been putting all these months and years. We’re so happy to be able to benchmark ourselves against our tech peers in the Netherlands and in Europe.
Past three years have been amazing for Cleeng. Since our foundation in 2011, we’ve grown tremendously to become the leading go-to solution for Live pay-per-view and Video on-demand. Thanks to our disruptive and powerful solution, we’re happy to have now aboard almost 7000 publishers across the globe – among them many Dutch clients including NRC, De Persgroep and Sanoma Media.
Our biggest success has been the recognition of our clients and their appreciation toward our unique technology. Big ‘thank you’ goes also to our Partners, especially Kaltura and Brightcove! It’s been a huge pleasure to disrupt together for the digital future!
If you’re still in doubts about going online with your Live sports pay-per-view events, you should check the latest stats on the World Wrestling Entertainment. It’s not ‘just’ an emerging trend anymore.
A clear shift from cable TV to direct streaming is happening NOW, accelerating many industries worldwide.
In February this year, the WWE has partially cut their cable, and satellite TV contracts to embrace the cutting-edge Internet television, and to present the WWE fans with a cutting edge, subscription-only streaming video service.
Michael Skogg is a world-renowned kettlebell coach, educator and author who decided to sell online training videos with Cleeng. Michael’s long history working with kettlebells, understanding of how the body works, and the unique workouts he has created make him a standout in kettlebell training.
He achieved a tremendous success as a NMT (Neuro Muscular Therapist), PT (Personal Trainer), CHEK I & II, AKC (American Kettlebell Club Certiﬁed).
As a huge fan of Michael Skogg we couldn’t be happier to welcome him among our Cleeng Publishers. Since end of the 2013 all kettlebell workout enthusiast can train on the Virtual Skogg website. Why Michael decided to sell trainings online with Cleeng? What is his life motto and what keeps him motivated? The answers in the interview below.
Rob Thomas, the brains behind the hugely successful campaign of the ‘Veronica Mars’ Kickstarter project, probably didn’t expect that choosing the Flixster/UltraViolet DRM distribution service to stream his movie online will fire back at him past Friday.
UltraViolet, a multi-platform digital rights management (DRM) and storage system delivered a far from smooth viewing experience, that caused a lot of buzz on social media. Many fans of the critically acclaimed movie, who gave the project $5.7 M on Kickstarter, flooded Twitter with complaints, requiring refunds.
A huge pity to see the talented team challenged and struggling with unfavorable comments since the last weekend. And also a painful example of the Ultraviolet DRM adversity – an example the industry will hopefully learn from.
As a practice of imposing technological restrictions that control what users can do with digital media, the DRM was meant to protect publishers’ interests. In reality, as seen on the ‘Veronica Mars’ UltraViolet example, it can have a deterrent effect instead.
It’s a bit of a paradox. DRM should guarantee all publishers an easy way to offer their content online and to nurture their revenues. But in practice, it pushes consumers back, while discouraging a legal purchase and usage. If acquiring a legitimate copy of a movie, such as ‘Veronica Mars’, to play it on the TV with Flixster takes 30’ and more – users will surely quit and search for other ways to get the access.
Sounds difficult to keep a file secure while making it available to everyone, on every device? Actually, it is not!
With Cleeng, it would take just 2 minutes to protect the ‘Veronica Mars’ kickstarter movie project, and then embed it directly on a website and also on the Kickstarter page. Fast delivery, directly to the consumers. And all of this totally secure, without a hassle. In comparison to UltraViolet it’s also cheap. $99 a month, with unlimited transactions.
This is the biggest news since we founded Cleeng three years ago: today we’re launching a new, breakthrough solution. Cleeng Live! creates a tremendous and new opportunity for everyone who is ready to set up a Live streaming pay-per-view event to be broadcasted locally or worldwide!
And, good news – It’s free!
Whether you run a major sports league, a big event agency, a music festival, a nonprofit organization, a filmmaker, a speaker, a fitness coach, a conference organizer, or a popular blogger – you can now connect better with your global fan base, using Cleeng Live! It works with both paid or free events.
Want to learn everything about Cleeng Live! in just one minute? Watch this little video we prepared for our launch:
Set up only takes 2′ – you can try it yourself right away!
Why did we create Cleeng Live for Live streaming pay-per-view?
- LIVE online events have seen explosive growth in the past two years. For example, Brightcove maximized their live streaming activities 26x!
- LIVE streaming pay-per-view generate 6x more revenue per visitor than the Video-On-Demand. The reason is simple – the price points are much higher.
- 28% of Live viewers connect to the events from their mobile devices, primarily tablets. They expect a seamless user experience with no obstacles.
- 15% of orders happen 10 minutes before the show starts. Publishers need a smart way to manage pre-bookings, and be able to handle 1000′s of transactions per minute during these intense 10 minutes.
So, what’s the catch?
To put it short: managing live events has been challenging and we’ve just … made it easy for everyone!
Pre-booking an event has to be a no-brainer, and that’s exactly what you’ll get with Cleeng Live! Since 2012, we’ve managed 36 different live events for big brands such as the Swedish Hockey League, Cirque du Soleil, the British Basketball League, Boston Breakers, the University of Massachusetts, Viaplay, and many more. The new Cleeng Live! comes out of this tremendous experience, and is the essence of what we’ve learned about Live PPV monetization.
Cleeng Live! integrates with any major OVP: Kaltura, Brightcove, Livestream, Youtube and many more!
First, we’re very happy to announce a worldwide partnership with two leading Video Platforms, Brightcove and Kaltura. Thanks to our partnership, creating and managing Live streaming pay-per-view has never been so easy and secure. The user experience is maximized, thanks to the optimal integration of registration, payment, and video streaming processes – on all devices.
Cleeng Live! has also been tested with other video platforms like Livestream,YouTube, Dailymotion. Simply give it a try. We’ve developed a simplified set up workflow that saves you time, money, and effort. It’s totally free to use, and you can start pre-booking in just two minutes!
There are three essential steps to managing a successful Live Pay-Per-View event:
1. Pre-booking: This is essential for the success of your project, and one of the most challenging to manage. It involves easy registration from multiple devices, creating a simple page you can use immediately, collecting leads, and/or handle payment in multiple countries. All of this comes out of the box with Cleeng Live!
This is an example of a pre-booking page for a live streamed fitness training.
2. Live experience: We want to offer more than just a video embed. We want to recreate the experience people get when watching an event in a bar or in a stadium. People can easily engage together, share their feelings, and get together. As a publisher, you get all the tools to instantly monitor how people feel, and easily engage with them. And good news, as the organizer, you can concentrate solely on your show. We take care of all customer inquiries.
This is how the reporting dashboard looks like
3. After the show: Once the show has ended, accelerate your business with all the tools Cleeng is well-known for: managing subscriptions, selling rentals, creating bundles, and much more. You can check our VOD features here.
Seeing is believing.
Go ahead and create your first show!
(no worries, until you start to promote it, only you have access to it).
This has been a company-wide effort. Every designer, every programmer, every marketing, and support team member were involved in creating Cleeng Live!. Big thanks to our amazing team! Also wouldn’t happen without our partners, clients, and friends for their feedback and significant contributions! Please let us know what you think, the journey has just begun!
Having a preview that will sell your Video-on-demand or Live streaming pay-per-view event is a no brainer. While setting up your pre-booking page with Cleeng, you’ll have the option to add a preview from YouTube. But don’t see it only as an option. Preview is part of your efforts to reach your audience and convince them to attend the event. Check our preview tips below.
In this short blogpost, I’ll show you how Cleeng helps promote your preview. I’ve also gathered some great tips and insights on creating a memorable preview from Mathias Kure,the Video Producer at 23 video.
Why should you promote events on social media? Promoting events on social media empowers your customers to share your business with their network of friends, who are your potential customers and your untapped audience. When shared by a number of people on their networks, your brand and Live streaming pay-per-view event becomes much more recognizable and therefore credible:
71 percent of consumers are more likely to make a purchase if referred* (Hubspot).
The following tips will navigate you through a pre-event promotion to reach your untapped audience. We’ve prepared them with input from our biggest and most successful publishers to help you grab and keep attention. Here’s how to get people to talk about your Live streaming pay-per-view event!
According to a recent analysis of Dan Zarella of Hubspot, tweets that contain one or more hashtags are 55% more likely to be retweeted than those that do not.Described by some experts as a ‘public group’ within Twitter, hashtag spread fast across other social platforms and is now populated within Facebook, Google +, Vine, Pinterest and Instagram. Check out our tips for better hashtag event marketing.
Joe de Kadt - English director and producer – also a talented storyteller and a sharp observer of human nature.
I had the supremely amazing experience of interviewing Joe, who’s using Cleeng to bring his movies to the wider audience. Among them All The Gold You Can Eat - a groundbreaking independent documentary that sets out to explore and unravel one of history’s greatest enigmas: the mysterious and secretive art of transforming base metal into gold.
« Cleeng est la solution idéale: globale et intégrée, nécessitant très peu de coût de développement et de ressources internes. L'intégration s'est déroulée en peu de jours grâce au professionnalisme de Cleeng.» F Léaux La Tribune.
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