According to PriceWaterhouseCoopers “State of Media 2014“, the Global Over-The-Top Revenue (TVOD and SVOD programming) in 2014 to approximately $21.6 billion in 2018. A multitude of industries depends on these revenues to continue to deliver great service to their fans and viewers – sports clubs, studios, broadcasters, artists & athletes.
As the number of online viewers who are watching premium shows increases, the challenge of protecting videos from prolific digital piracy activities remains one of the main concerns in the minds of broadcasters. Currently, viewers who access a video on their computer or mobile device can easily record what they see on their screens and then redistribute it across the web, thereby slowly strangling the entertainment industry.
A paradigm shift: Security AND User friendliness !
Are the viewers really the ones to blame for pirated content? By adding complexity that allows viewers to enjoy watching their videos via Wall-Garden, DRM technology (see related post) and often excessive so-called “”pay windows” broadcasters have incentivized users to look for other ways to get access to the shows they love - anytime, anywhere.
Take, for example,the recent season finale of Game of Thrones. According to Torrent Freak, “The season finale of Game of Thrones has set a brand new piracy record, with a quarter million people sharing a single file at the same time. During the first 12 hours roughly 1.5 million file-sharers downloaded a pirated copy of the popular show, a number that will swell to over 7.5 million during the days to come.
How can a legitimate user in France, Canada or the UK watch the season finale of Game of Thrones? By waiting for 4 months and then by buying a DRM-protected copy that only a few players can read. Or (sadly), by simply going to a Torrent site and downloading it in HD, playable everywhere.
Now, imagine a solution that would make movie available for an online access in the utmost secure way, at the same time it’s shown on TV? We just created such solution! The table below provides a view of what the future of video protection could look like: