With insights gleaned from managing Apple Education business development and marketing within Europe and Asia from 2004-2009. Having contributed towards and witnessed the escalation in adoption of the iTunes U Education courseware, and helped build the general dissemination and distribution models for Education institutions within the UK, Europe and Asia. I observe there now exists the next ‘tipping point’ and potential leverage of education resources and student engagement.
Many Universities and Colleges are now seeking to leverage their IP, consolidate research funding opportunities, and subsequently require the appropriate delivery methodology and technology capability.

