Monetize your WordPress blog: easier, cleaner, better conversion rates

Posted on October 14, 2011 by Gilles Domartini in About Us, Product news with one comment

We continue to improve all steps of the conversion funnel: it first started with the introduction of subscription options 1month ago, and then 2 weeks ago we released a major shopping-cart & payment methods upgrade.  Today, after several weeks of fine-tuning, we are very pleased to announce the release of a new in-page layer.

Some of you gave feedback that the past layer was too pro-eminent in your pages, and could look a bit bulky if you start to have 2 or 3 on the same page (for example, to sell songs). You thought also they were to many elements for the user to click on.

Well, now it looks a lot better, and we like it a lot. See this site -SpeedProfs- who deployed it yesterday evening, and did a nice integration work:

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Accenture Innovation awards – Vote Cleeng for the public award!

Posted on October 10, 2011 by Benedicte Guichard in About Us, News with no comments

Well, unfortunately the Blue Tulip is not ours…but it is always a great opportunity to pitch in front of such a remarkable audience…

And we are still in the running for the public audience award (publieksprijs), so please vote by leaving your email address and confirm the link you get (sorry all in Dutch)!

To vote, click on:   https://data.innovationawards.nl/2011/publieksprijs/vote.php?id=22&ind=mcht

Thanks for your support…

 

 

Why should you explain the benefits of Cleeng to your readers?

Posted on October 1, 2011 by Benedicte Guichard in News, Tips with no comments

According to Jim Jansen: “People actually do pay for content”, if you want to see for yourself take a look at: http://www.pewinternet.org/Presentations/2011/Mar/Paying-for-Online-Content.aspx. People, and especially your faithful readers, can certainly understand that content creators have to make a living from their passion and that some quality content is worth paying a couple of cents.  But never-the-less, I believe that providing your readers with a little bit of explanation about Cleeng (or any other monetization platform) does not hurt and could prevent alienating your audience.

Here are some good practices we wanted to share and that you could maybe consider when putting Cleeng in place:

- Turn it in a positive way, explaining your readers that you are offering premium content for a reasonable fee.

- Make sure that what you sell is more a “service” than simply buy content. People are ready to buy a cook-book with recipes because it helps them make better meals, not because it is a great piece of content.

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