Dailymotion’s partners can now sell their content – including live content – with Dailymotion’s OpenVOD service.
OpenVOD was launched at the end of 2012 to test its viability. The trial period is now complete, and it has met its success criteria in attracting quality content partners. The result is that the programme will be continued and developed by Dailymotion.
The OpenVOD programme allows any professional partners or Motionmaker (Dailymotion’s registered creative partners) to sell their videos on its online platform.
By using the OpenVOD service, content owners can offer all or part of their programmes to be rented individually or by monthly subscription. The partner alone determines the price and the term of the rental. Partners can create a Dailymotion area dedicated to their brand, where this premium content, alongside any free videos, can be made available.
OpenVOD offers one huge advantage over the current market: “pay-per-view” live events.
The uniqueness of the service is also reflected in the variety of genres and content it has attracted so far. These include feature films, short films, TV series, documentaries, animated shows, children’s programming, sports, music, advice and podcasts.
The service is already available in 34 countries including the UK, and many international partners are quickly coming on board. These include:
- – The British documentary: Journeyman Pictures http://www.dailymotion.com/journeyman
- – The Tvchannel: Eurochannel http://www.dailymotion.com/eurochannel (English version)
- – Spanish filmmaker: Cinetel http://www.dailymotion.com/cinetel_multimedia
- – Japanese animé maker: KZplay http://www.dailymotion.com/kzplayIn France, the initial focus of the service trial, mainstream content has included: France Télévision’s dedicated space; thematic offerings such as “Plus Belle La Vie” which offers a subscription for € 2.99 per month to see the first two seasons in their entirety, or “Les Dessous des Cartes,” the flagship programme of
ARTE in which each programme is available for rent for € 0.99 or together for a monthly subscription of €3.99.
“OpenVod is a new form of monetising videos on Dailymotion for our partners. OpenVOD aims to level the field of VOD. It has never been easier to sell a video, even a live one, whether on Dailymotion or any other site with the exported Dailymotion player. The business model defies competition with the payment of 70% of the net income back to the partners.” explains Martin Rogard, Executive Vice President of Global Content and Amandine Durr Premium Services Manager for Dailymotion.
The experience is also simplified for consumers. A free preview of each video is offered by the content owners in order to preview the programme before buying it.
The customer experience has also been redesigned and simplified: Dailymotion, along with the payment platform powered by Cleeng, offers different payment methods adapted to each territory (credit card, PayPal, SMS payment, payment by phone).
This is just the beginning. The initial success, has given Dailymotion confidence to hope for great things from OpenVOD.
David Lewis, Proof Communication, 0845 680 1865 firstname.lastname@example.org About Dailymotion
Dailymotion has 114 million unique visitors generating over 1.4 billion video views every month according to Comscore. It is ranked the 29th most visited website in the world.
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