January is gone already and it has been a busy month: launching OmegaTV, pitching at the Midem and implementing Cleeng on VentureBeat!
Yes: Venture Beat. No need to say how thrilled and proud we are to work with those guys, who clearly set the trends and are at the fore front of the digital innovation.
Venture Beat needed a smart way to protect the access to some premium content such as the “Building New Media Start Ups for Growth” webinar sponsored by Akamai.
Getting some visibility: this is the Holy Grail of marketing, especially for a start up like ours!
As content monetization is becoming a top priority subject, it is really nice to read a good review of our platform in one of the world’s most influential website about internet technologies: The Next Web!
Last but not least, Cleeng lets you monetize all types of digital content, including video, text and pictures. The best thing about the platform is the flexibility it brings to your business model.
As TNW’s Brad McCarty noted, you don’t have to set a paywall to charge for a specific video; with Cleeng, you can charge a low amount of money for any type of content you offer, and readers can pay in one click without leaving your website. In other words: “genius-level monetization without headaches.”
Cleeng currently offers two packages:
May our platform satisfy both users and content owners to prove them right!
5500 ! That is the number of videos that OmegaTV – a video platform dedicated to questions about “living better”- wanted to monetize on its web site.
ONE hour! that is the time it took to do it with Cleeng !
How? Thanks to the integration of the Cleeng module within their Brightcove studio.
Take a look at the video to view it in action and see how easy it is to protect videos within the Brightcove studio.
Omega TV decided to charge the same price for all videos and to let people view the first 10 seconds of each video, for free to tease them, but Cleeng allows broadcasters to define multiple parameters: price per item, short description, the time when the video will stop to be monetized, as well as the activation of the social commission system, to let users see, share and earn! The decision is yours!
Now monetizing one or thousand of videos can be done in a blink of an eye thanks to Cleeng!
Organo Gold, one of the world’s most renown coffee company with the most advanced network marketing model, gathered their enthusiastic community last weekend at the MGM Hotel in Las Vegas to reward their 15,000 best sellers (yes, you read that right, 15k sales people!). The conference quickly sold out therefore the company decided to sell virtual tickets allowing their vaste audience to watch the LIVE conference from home!
Organo Gold needed to quickly find a very flexible monetization solution for streaming LIVE video that could be implemented in no time: so they contacted us!
Cleeng monetized the access to the 2-day LIVE event using Livestream.com video feed. By protecting the Livestream video player, not only was the content secured, but the user experience went very smoothly. Check out this 20 seconds video to find out how it worked:
Cleeng Live Streaming Purchase Process
Thousands of people had access to the LIVE show instantly from their phone, tablet or computer.
Time flies and it is hard to believe that 2012 is already here! So, first of all, on behalf of the Cleeng team, let me wish you the best for this new year. May 2012 be filled with happiness, health and success with the projects that are important to you.
We could not think of a better way to begin this year than with our selection as a Midemlab finalist in the category of Direct to Consumer Sales & Content monetization.
No need to explain much about the Midem, as it is just THE event that attracts some of the greatest music visionaries and where promising players in the music industry (i.e. SoundCloud and Songkick) have been launched. The event will take place in Cannes, France from January 28th to 31st.
Our pitch will emphasize and demonstrate how Cleeng can dramatically improve revenue opportunities for artists, and simplify their work. Using Cleeng allows artist and the industry alike a single solution to sell pictures, live shows, song downloads and more! All this, while also offering a great, iTunes-like, user experience.
Pay per view and subscriptions were the first steps to provide you with a smart monetization solution but we can always do better, can’t we? Well, that’s what we did, ticking another box to bring you even more flexibility when monetizing your content!
You wanted to set some free access for your users to engage with them progressively? WordPress and Enterprise publishers can do it now, thanks to the new Cleeng “Metered Paywall” functionality. And the really good news, is that you define the main criterias for the set up such as:
- the number of items available for free
- the frequency: after registration or on a monthly basis
- the price threshold: only for items below xx $
All you have to do, once you have created your Cleeng publisher account, is to activate the “Free purchase set up” on your settings page, entering the various criterias, as show below:
We heard you! Cleeng’s first mission is to provide bloggers, journalists, video editors, software developers and more with a smart way to PROTECT and SELL their content. We make monetization simple, especially for those using WordPress.
To provide you with maximum flexibility, you could precisely select the exact section you wanted to protect within the WordPress (might be text, videos, images, downloads…) and then use the Cleeng widget to define the price, the short description, activate dates and enable the social commission for that given item.
Content monetization is a big challenge for the online video industry and we are just scratching the surface of what it can become. With the growing demand, content owners will face bigger monetization challenges, while at the same time users will continue to seek for more convenience and better user experiences.
Proudly announcing our partnership with Twistage, featured in Streaming Media 100: The One Hundred Companies that Matter Most in Online Video.
We both, at Cleeng and Twistage, strive to serve the online video ecosytem offering content owners the smartest way to monetize their content in a cost efficient manner. With this new release, Twistage customers can benefit from a comprehensive online video platform featuring a universal monetization solution. It provides broadcasters with a full set of options that enable them to progressively engage with their audience as they can utilize the right business model, from pay-per-view to subscriptions while offering an unparalleled ease of use for online users. And Cleeng is best suited for community-centred platforms, like sports fan clubs, thanks to its unique social commission system.
Last week, Mathew Ingram from GigaOm published a very interesting article called “If a paywall is your only strategy, then you are doomed”. He smartly describes that the way paywalls are currently mostly “stop-gap measures” and that the “revenue from the paywall won’t even make up for what is expected to be a continuing decline in print advertising”.
What is fundamentally wrong is to try to charge for something that users are not really willing to pay for online. (I’ve covered in an earlier post the good lessons to learn from NYT). The past years have proven that the most thriving companies on the web are the most innovative, not those who try to replicate an “offline” model online. Mathew argues there might be other ways to look at monetization strategies for newspapers, like for example selling ebooks, creating events, and also using the newspaper platform to “gather data and information that you can generate value from in other ways — including licensing it to developers and other third parties”.
These suggestions are actually very interesting, and bring an interesting correlation with what i’ve experienced in the music industry. Check this out. (more…)
We continue to improve all steps of the conversion funnel: it first started with the introduction of subscription options 1month ago, and then 2 weeks ago we released a major shopping-cart & payment methods upgrade. Today, after several weeks of fine-tuning, we are very pleased to announce the release of a new in-page layer.
Some of you gave feedback that the past layer was too pro-eminent in your pages, and could look a bit bulky if you start to have 2 or 3 on the same page (for example, to sell songs). You thought also they were to many elements for the user to click on.
Well, now it looks a lot better, and we like it a lot. See this site -SpeedProfs- who deployed it yesterday evening, and did a nice integration work:
"Content owners have been clamoring for more flexibility around monetization and Cleeng’s solution provides just that. We are expecting it to drive significant additional revenue for content owners.” D Wadler CEO at Twistage. David Wadler CEO at TwistageRead article
If all content is not created equal, then your content monetization solution cannot be either
Introducing Cleeng PLAY: video monetization made easy!
Pay-per-view & subscriptions membership with the new Cleeng WordPress plug-in