From billboards to product placement and everything in between, advertising is everywhere you look – and it goes hand in hand with the wonderful world of entertainment. Online ads are no exception and recent reports signal that consumers may be more and more reluctant to see them in their video content.
In this modern world, people enjoy freedom and flexibility, rather than rigid programming schedules and big dusty television sets alone; however, while SVOD is on the rise, it still seems that there is a place for traditional TV sports broadcasters. (more…)
We’ve said it many times before, but we’ll say it again: people in today’s world are taking charge of their entertainment viewing destinies and choosing flexibly over clunky TV sets and rigid programme scheduling. Subscription video on demand services have the most significant role in changing viewing patterns. (more…)
Apple Pay is one of the world’s most flexible and cutting-edge payment systems. The original concept of Apple Pay was simple: to reduce the need for today’s consumer to walk around with a wallet stuffed full of cash and cards, and instead, buy goods or services with the swipe of a phone or the tap of a watch.
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Whether it’s a cutting-edge historical drama, a soppy rom-com or anything in between, everyone loves a feature length movie of some kind – it is one of the best forms of escapism, after all. On-demand content has been hot for a while, and movies are the main driver of its popularity.