Veronica Mars Kickstarter movie project – the adverse effects of DRM

Ultraviolet DRM

Rob Thomas, the brains behind the hugely successful campaign of the ‘Veronica Mars’ Kickstarter project, probably didn’t expect that choosing the Flixster/UltraViolet DRM distribution service to stream his movie online will fire back at him past Friday. 

UltraViolet, a multi-platform digital rights management (DRM) and storage system delivered a far from smooth viewing experience, that caused a lot of buzz on social media. Many fans of the critically acclaimed movie, who gave the project $5.7 M on Kickstarter, flooded Twitter with complaints, requiring refunds.

Twitter frustration Ultraviolet DRM

Source:  Mashable

A huge pity to see the talented team challenged and struggling with unfavorable comments since the last weekend. And also a painful example of the Ultraviolet DRM adversity – an example the industry will hopefully learn from.

As a practice of imposing technological restrictions that control what users can do with digital media, the DRM was meant to protect publishers’ interests. In reality, as seen on the ‘Veronica Mars’ UltraViolet example, it can have a deterrent effect instead.

It’s a bit of a paradox. DRM should guarantee all publishers an easy way to offer their content online and to nurture their revenues. But in practice, it pushes consumers back, while discouraging a legal purchase and usage. If acquiring a legitimate copy of a movie, such as ‘Veronica Mars’, to play it on the TV with Flixster takes 30’ and more – users will surely quit and search for other ways to get the access.

Sounds difficult to keep a file secure while making it available to everyone, on every device? Actually, it is not!

With Cleeng, it would take just 2 minutes to protect the ‘Veronica Mars’ kickstarter movie project, and then embed it directly on a website and also on the Kickstarter page. Fast delivery, directly to the consumers. And all of this totally secure, without a hassle. In comparison to UltraViolet it’s also cheap. $99 a month, with unlimited transactions.

Rob, if you hear us, we’d be pleased to help your team get the most out of this fantastic project. We’ve already started selling ‘Veronica Mars’ to the French market, where the video is available for purchase on Dailymotion, http://www.dailymotion.com/video/x1gpeqj_veronica-mars-vost_shortfilms 

If you want no more DRM that is killing the industry – just share this blogpost! Help others find a better solution!

Big launch: set up your Live streaming pay-per-view events in 2 minutes!

Live streaming pay-per-view

This is the biggest news since we founded Cleeng three years ago: today we’re launching a new, breakthrough solution. Cleeng Live! creates a tremendous and new opportunity for everyone who is ready to set up a Live streaming pay-per-view event to be broadcasted locally or worldwide!

And, good news – It’s free!

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Video marketing tips: create great previews for Live and On-demand videos

preview video live ppv vod

Having a preview that will sell your Video-on-demand or Live streaming pay-per-view event is a no brainer. While setting up your pre-booking page with Cleeng, you’ll have the option to add a preview from YouTube. But don’t see it only as an option.  Preview is part of your efforts to reach your audience and convince them to attend the event. Check our video marketing tips below. 

In this short blogpost, I’ll show you how Cleeng helps promote your preview. I’ve also gathered some great tips and insights on creating a memorable preview from Mathias Kure,the Video Producer at 23 video.

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12 social media tips & tactics for your Live streaming pay-per-view event

social media tips and tricks for live streaming pay-per-view

Why should you promote events on social media? Promoting events on social media empowers your customers to share your business with their network of friends, who are your potential customers and your untapped audience. When shared by a number of people on their networks, your brand and Live streaming pay-per-view event becomes much more recognizable and therefore credible:

71 percent of consumers are more likely to make a purchase if referred* (Hubspot).

The following tips will navigate you through a pre-event promotion to reach your untapped audience. We’ve prepared them with input from our biggest and most successful publishers to help you grab and keep attention.  Here’s how to get people to talk about your Live streaming pay-per-view event!

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7 tips for hashtag event marketing

Screen Shot 2013-12-16 at 10.21.37 AM

According to a recent analysis of Dan Zarella of Hubspot, tweets that contain one or more hashtags are 55% more likely to be retweeted than those that do not. Described by some experts as a ‘public group’ within Twitter, hashtag spread fast across other social platforms and is now populated within Facebook, Google +, Vine, Pinterest and Instagram. Check out our tips for better hashtag event marketing. 

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iStreamPlanet Video-on-Demand (VOD) example

See below a typical example of a iStreamPlanet video protected by Cleeng. All texts and logos are for placement only.

In this example, 2 different offers are proposed:

  1. Buy this video for $0.79
  2. Subscribe to this site

To experiment the full user flow, simply give it a try and click one of the 2 buttons.

When you are on the payment page, you can access the $0.79 video for Free by using the coupon code: all_access

Joe de Kadt – the art of an independent movie distribution

Joe-de-Kadt, All-The-Gold-You-Can-Eat, Ormus, gold

Joe de Kadt –  English director and producer – also a talented storyteller and a sharp observer of human nature.

I had the supremely amazing experience of interviewing Joe, who’s using Cleeng to bring his movies to the wider audience. Among them All The Gold You Can Eat - a groundbreaking independent documentary that sets out to explore and unravel one of history’s greatest enigmas: the mysterious and secretive art of transforming base metal into gold.

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Kaltura Video-On-Demand (VOD) example

Here you find below a typical example of a Kaltura video protected by Cleeng. All texts and logos are for placement only.

In this example, 2 different offers are proposed:

  1. Buy this video for $0.79
  2. Subscribe to this site

To experiment the full user flow, simply give it a try and click one of the 2 buttons.

When you are on the payment page, you can access the $0.79 video for Free by using the coupon code: all_access

2013 achievements we’re proud of!

Amazing Cleeng TeamIt’s been a wonderful year!

Our solution developed tremendously and brought our hardworking team the 2013 Red Herring Top 100 Europe title. We welcomed new tech partners and we extended our team with three new, talented specialists. And last but not least – we’ve been building a strong Cleeng Community of Publishers. Thank you for being with us!

Here’s a short overview of the achievements we’re particularly proud of:

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Fusion Fitness on how to sell workout videos online

Darby Brender, kansas fitness, fusion fitness, online workoutsFusion Fitness is one of the most successful fitness studios in the Midwestern US and has been featured in top publications like Shape.

The studio offers a unique system that helps people stay fit and hosts an impressive figure of 30 classes a week, Fusion Fitness recently added online classes to their programmed which is powered by Cleeng. Darby Brender - the owner and founder of Fusion Fitness – sheds some light on her company. How to sell training videos online? Check below!

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