Whether it’s 22 people on a field, trying to kick a ball into the opposition’s goal, a pair of racket wielding gazelles smashing a ball around a court or a bunch oiled behemoths body slamming one another onto a canvas mat – there is a live sport out there for everyone. In short, live sports is a pretty big deal.
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Over the past few months, we’ve talked a lot about cord cutting, the rise of OTT and the slow demise of Pay TV. While we have outlined the cons of the traditional television format in a budding technological age, on closer inspection, we have found that OTT services can actually learn a lot from Pay TV practices.
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Once upon a time families came home from a long day at work or school, gathered around the television box, put their feet up and enjoyed a prime time programme from a choice of four or five channels. More often than not, the programme would even have been pre-selected from the TV guide in the local paper.
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As traditional TV continues to shrink, it’s plain to see that content providers should focus on offering online video directly to their consumers, dispensing the traditional distributing channel altogether.
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The world is now well and truly wired into the world of VoD and OTT entertainment. While this is glorious thing, an increased demand for slick, varied and rich OTT content means that the competition is tougher than ever. And if you are a OTT provider and want to compete, you need to get it right first time – in this day and age, people won’t hang around for apologies.
During the past week, we launched our own ROI calculator for measuring in advance the potential of your live pay-per-view events. From the initial feedback we gathered, our existing publishers and newly-acquired leads simply love it.