We got inspired by Iddo Shai and his recent article on Reelseo that praised Live streaming pay-per-view as a new way to engage your global audiences, but to also a great working method convert them into paying customers.
As experts in the international Live e-commerce who have been successfully protecting live events for Viaplay, Cirque Du Soleil and TEDMED, we cannot agree more. We have seen many sudden spikes in revenue for the live events. There’s a huge, constantly growing audience to engage directly, namely, your customers who are passionate about a topic related to what you offer who often also happen to be news-starved online users looking for the most direct way to connect with you.
Fast Moving Targets, a Dutch platform focusing on innovation, media, communication and technology, asked 14 acknowledged Dutch experts to share their advice on online video and the digital TV industry. Among them is Cleeng CTO – Donald Res. From the 14 insightful interviewers, Fast Moving Targets distilled 5 extremely helpful tips that you might want to use to accelerate your digital video marketing strategy:
Our company has been featured on the prestigious website Nieman Journalism Lab among B2B companies, sprouting around the world in niches to take advantage of emerging trends & opportunities of the digital economy.
Reuters Institute for the Study of Journalism published a 2013 Digital News Report, that sheds light on the ways readers consume digital news content worldwide. The report, extremely valuable for all digital news publishers, describes in detail directions in which the entire industry is developing.
It shows that digital consumers now seem more willing to pay for news, and use tablets and smartphones to consume them. Also the erection of paywalls, combined subscriptions, and app-based purchases is constantly growing. The highest rates of paying for digital news are now seen in Brazil, Italy, Spain, Japan, and France & we can expect a significant jump in the percentage of users paying for digital news in the coming months.
Since the formation of Cleeng in 2011, our product has grown tremendously – and we now have hundreds of publishers selling their content worldwide, using our packages.
Today, we are introducing a new pricing model. Our objective is to truly democratize premium content sales. Cleeng is now the first and only SaaS platform on the market to offer a Free package, with unlimited transactions (compare with the chart below).
Are you familiar with the Agile development approach? It gives an opportunity to continuously evaluate the direction of a project throughout the entire development lifecycle. Iterations and customer feedback built its foundation, which means that the inevitability of changing needs & requirements is also taken into account.
At the end of the sequence of iterations (called also ‘sprints’) the development team must come up with a deliverable product / feature. Working in short cycles is truly fruitful & leaves enough time to quickly navigate the project in another direction. This way developers can avoid boosting too many hours into a product that their customers might not want.
At Cleeng, we embrace the #Agile paradigm with love.
Two weeks ago, at our Amsterdam headquarters, we were chatting about how many amazing, creative and inspiring people use Cleeng solution to sell their talent. We had no doubts this was the right moment to present them to our audience. The following blogpost is initiating a series of in-depth interviews, showing Cleeng customers’ output & giving you a sneak peak behind-the-scenes on their business in the making.
Cleeng presents: Jon Hotchkiss & This vs. That