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Broadcasting a business event online is a relatevely new phenomenon, but more and more organisations are embracing it to reach their audiences that are not able to be physically present at the live event. One marketing association is organazing such event with Cleeng and we want to share some insights on the whole project.
In recent times, the SVOD and OTT market has skyrocketed – and we’ve been there to document its every twist and turn. There is an interesting behavioral pattern emerging, and major SVOD services are going abroad.
Many people feel that the rise of OTT services is directly contributing to the death of traditional television. But, while it’s true that the needs and habits of today’s consumers are shifting away from the shackles of traditional TV services, could OTT, and television actually serve to complement each other?
As you may have gathered by now, OTT is huge. More and more people are wising up to its incredible benefits and level of choice each and every day – and there is more to choose from than ever. Let’s dig into the perception of users in terms how much they value OTT video in general and how comfortable are they to pay extra for a premium service.
IBC 2016 is over and it was quite an event! We are always trying to be the first covering it post-festum and share our impressions. The main conclusions would be: our stakeholders (partners, clients, media) love our solutions and we are perceived as the “friendly, reactive, honest company that is a real pleasure to work with”.
Here, I will walk you through the conference days using a short storyline, enriched with some pictures.