DAILYMOTION - Sell efficiently premium videos in 27 countries.
Dailymotion requirements
To launch in record time and with controlled development costs, a premium offering on Dailymotion, the platform that hosts 20 million videos and is used by 100,000’s of publishers.
Cleeng solution
- Sustainability: we helped Dailymotion plan and implement features to make OpenVOD sustainable - the service handles all forms of paid content, ranging from on- demand services and subscriptions, to live PPV’s.
- E-commerce boost: we enabled higher conversion rates, with easy login process, fast user access to their purchased videos and dedicated customer support.
- Smart SaaS solution: we provided Dailymotion with advanced reporting systems with more than 75 different email templates to cover all user purchase scenarios. We also include multiple payment options (different currencies and methods -credit cards, PayPal, as well as mobile payments in selected countries).
- Engineers friendly: The development team loved the ease of use of our API, together with the richness of options offered.
Outcome
“OpenVOD is a new form of monetising videos on Dailymotion for our partners. OpenVOD aims to level the field of VOD. With Cleeng, it has never been easier to sell a video, even a live one, whether on Dailymotion or any other site with the exported Dailymotion players.” commented Martin Rogard, executive vice president of global content, and Amandine Durr, premium services manager, for Dailymotion.
Epicurious Premium online courses available on any devices
Epicurious requirements
A Condé Nast brand, Epicurious.com is the most award-winning digital food publication, reaching millions of passionate food enthusiasts worldwide. They were looking for a partner capable of delivering a state-of-the-art e-commerce solution compatible with iPhone and iPad for its premium online video courses.
Cleeng solution
- Thanks to a smart integration on Epicurious.com pages, navigation flows to specific content sections, fully preserving advertising revenues.
- By using Cleeng Pro, the Epicurious buying experience is fully customized, with branding preserved on buying screens and email messages, avoiding disconnect for users.
- Epicurious’ teams receive detailed reports with all transactional activities: they can see those who simply registered (without purchase) and will be further contacted, as well as who bought a single course and should be enticed with cross-sale offers. Coupons further increase conversion rates in email and Google Adwords campaigns.
- After their purchase, Epicurious' readers can access classes from any device, even those using only HTML5 - smartphones (iOS and Android), tablets or computers. - so it always works!
Outcome
"Cleeng robust e-commerce platform was deployed in a few days and the team commitment and reactiveness were highly appreciated by Epicurious. Videos, hosted with Brightcove Enterprise, can play on all devices including smartphones and tablets. Epicurious was impressed to see the Premium videos successfully generating more than $50 per 1000 impressions, well above advertising standards."
