In recent times, the SVOD and OTT market has skyrocketed – and we’ve been there to document its every twist and turn. There is an interesting behavioral pattern emerging, and major SVOD services are going abroad.
Many people feel that the rise of OTT services is directly contributing to the death of traditional television. But, while it’s true that the needs and habits of today’s consumers are shifting away from the shackles of traditional TV services, could OTT, and television actually serve to complement each other?
As you may have gathered by now, OTT is huge. More and more people are wising up to its incredible benefits and level of choice each and every day – and there is more to choose from than ever. Let’s dig into the perception of users in terms how much they value OTT video in general and how comfortable are they to pay extra for a premium service.
IBC 2016 is over and it was quite an event! We are always trying to be the first covering it post-festum and share our impressions. The main conclusions would be: our stakeholders (partners, clients, media) love our solutions and we are perceived as the “friendly, reactive, honest company that is a real pleasure to work with”.
Here, I will walk you through the conference days using a short storyline, enriched with some pictures.
IBC is just a few days away, and we know everyone is busy preparing for a fruitful business event!
We are really excited to be participating in what will undoubtedly be the best party of IBC 2016. “Kick off IBC in Style” organized by our partner 24i and a few other super cool startups like, Nice People at Work, IrisTV and few others.
The party will feature world famous Dutch DJs, including Jay Hardway, Mesto, Fantino and Grimix, at the amazing Club Escape, one of the most popular clubs in Amsterdam.
Seats are counted and the event is sold out, but luckily we have a few spares!
So, if you’ve missed out on grabbing your ticket, please drop us a line, and we’ll do our best to find an extra for you 😉
See you there!