The vast majority of publishers suffer from the slow but steady erosion of the circulation of print media and this trend is confirmed by a recent study by The Pew Research Center that noted an increase of over 17% n the online news audience at the expense of other media.
So the publishers situation is getting worse: in one hand the revenues generated by the print newspaper eroded, but are not offset by online advertising revenues, despite the growth of the internet, as the online advertising price tag is much lower. And on the other hand publishers limit their own online advertising potential by restricting access to their page with a paywall …
So are we in a dead end? Or can we still reconcile consumers, publishers and advertisers interests?
The solution does exist:
First let consumers freely browse the publisher website (thus retaining publishers advertising revenues) and at the same time enable publishers to protect value -add content that consumers could buy easily in one-click (generating additional revenues for publishers). If 19% of US consumer are ready to pay as seen above, why not exploit better the opportunity?
and is already available: Cleeng
Example with a New York Times Restaurant review (click image)