Benedicte Guichard | Thu Dec 15 2011 CET | News
Content monetization is a big challenge for the online video industry and we are just scratching the surface of what it can become. With the growing demand, content owners will face bigger monetization challenges, while at the same time users will continue to seek for more convenience and better user experiences.
Proudly announcing our partnership with Twistage, featured in Streaming Media 100: The One Hundred Companies that Matter Most in Online Video.
We both, at Cleeng and Twistage, strive to serve the online video ecosytem offering content owners the smartest way to monetize their content in a cost efficient manner. With this new release, Twistage customers can benefit from a comprehensive online video platform featuring a universal monetization solution. It provides broadcasters with a full set of options that enable them to progressively engage with their audience as they can utilize the right business model, from pay-per-view to subscriptions while offering an unparalleled ease of use for online users. And Cleeng is best suited for community-centred platforms, like sports fan clubs, thanks to its unique social commission system.
So concretely, what is this partnership about?
Twistage leveraged the Cleeng API and integrated the monetization functionality deeply into their platform and their players to deliver a robust combined infrastructure supporting content owners demanding fully protected RTMP video streaming. And this RTMP is just the beginning, as we continue to improve other video formats like HTML 5. As shown in the examaple below, Cleeng in-video monetization enables any video owner to collect payment for watching all or part of a video. So you define, using two cue points, which section of the video will be available and the price for watching the protected section. It is as simple as that. For more information, visit our dedicated Twistage pay-per-view plug-in page.
The collaboration with the Twistage teams was very smooth and fruitful, I am very pleased to quote David Wadler, CEO at Twistage: “Cleeng’s solution to the for-pay content challenge is both elegant and powerful. It is both simple – customers can activate it with just a few clicks of the mouse – and powerful. Content owners have been clamoring for more flexibility around monetization and Cleeng’s solution provides just that. It offers content owners and distributors a full set of options that for generating revenue while enhancing audience engagement. We are expecting it to drive significant additional revenue for content owners.”
Looking forward to sharing the first Twistage customer case study, in a few weeks.