Benedicte Guichard | Fri May 20 2011 CET | News
There’s no denying that online video is huge. According to recent figures from Nielsen, viewers in the US spent on average 4 hours 39 minutes watching videos in January 2011, an almost 45 percent increase from the period a year earlier.
comScore Video Metrix numbers showed that 170 million US Internet users watched online video content in February 2011. On YouTube alone, 35 hours of video are uploaded every minute, said Google’s Director of Product Management Hunter Walk at the NewTeeVee Live conference in November 2010.
As we aspire to bring innovation to content monetization, it was obvious to us that Cleeng had to develop a video plug-in for the most popular enterprise video management platform: Brightcove.
Brightcove’s cloud-based online video platform is very popular with media companies, business and organizations around the world, including The New York Times, the Discovery Channel, GM, Condé Nast, Sony Pictures Television International and host of others. Nearly a quarter of the top 10,000 websites on the Internet use Brightcove to distribute video, according to BuiltWith Technology.
With Cleeng, publishers can turn their online content monetization strategy into reality. They can use our free plug-ins for WordPress and Drupal for articles monetization; and now our Brightcove plug-in for videos. Cleeng lets publishers monetize some of their video content while leaving the rest of it freely accessible. Publishers have the freedom to define the price and segment of the video that is available for viewing — the rest is blurred. People pay in one click, and the video is instantly available. Cleeng integrates into the Brightcove platform within minutes.
You want to discover it for yourself? Visit our demo page.
Two of the coolest features about Cleeng are that it doesn’t hide content from search engines and it includes a social commissioning system (in other words, users can earn Cleeng credits for referrals). The social aspect of online video shouldn’t be ignored. A research report from TubeMogul and Brightcove show that Facebook now refers more video streams than Yahoo, accounting for 9.6 percent of all referrals, making it second only to Google. We expect this trend will continue to grow.
Both of these features help drive traffic. And just in case this wasn’t enough, Cleeng is platform agnostic, meaning it is compatible with whatever platform you publish video to, whether it’s the web or mobile devices or both.
A very fruitful partnership
You can find all details about the Brightcove solution directly on Brightcove’s web site. Our easy to use “Getting Started Guide” provides a step-by-step implementation of the plugin, so you can start to monetize your videos within minutes.
Better than words, just see the video from Robert Raiola, Senior Marketing Director at Brightcove talking about Cleeng.
If the video doesn’t appear, you can watch it on Vimeo.