Gilles Domartini | Wed Sep 22 2010 CET | News
I get a lot of questions about the name Cleeng. So I thought I’d write a little post about it.
Where does the name come from?
Well, as you saw in our first post, we had to come up with something smarter than paywalls. And when you think, you know what happens?
Yep, you have an idea. A light turns on. A switch is flipped. It makes a “Ting”, “Kling”, “Cleeng” sound in your head. You’ve found something smart.
That’s a first part of the answer.
Second, we were thinking about content monetization. Anything over a dollar is psychologically expensive. People prefer to pay small amounts for content (remember Steve Job’s push to keep iTunes song at 99cts?)
So, paying pennies for the content you care about takes this:
Small change. And when it falls it makes the “cleeng” sound.
You might be thinking: that’s great for publishers, who stand to make money if our solution is successful, but it’s no great news for consumers. Content is mostly free today.
True, that’s why we also bring innovation for users:
So if this works, we might all start hearing the Vegas-esque Cleeng Cleeng Cleeng” noise of hitting the jackpot.
What do you think about it?