Epicurious launches Online Cooking School powered by Cleeng

Benedicte Guichard| Wed Sep 12 2012 CET

Amsterdam, the Netherlands (September 12, 2012) – Epicurious, the most award-winning digital food brand, launches the Epicurious Online Cooking School, using Cleeng, the leading e-commerce framework for digital content.

Epicurious Online Cooking School, in partnership with the prestigious Culinary Institute of America, now provides cooking enthusiasts with comprehensive thematic online courses to cover techniques, tips and recipes. Visitors to cookingschool.epicurious.com can preview, after registration, the first class for free and then purchase for $49, the 8 classes with more than four hours of video instruction from any of their devices: smartphone (iPhone and Android), tablet (including iPad) or computers.

Epicurious has selected Cleeng for his extended expertise in video content monetization and the frictionless user experience leading to unprecedented conversion rates.

“We are proud to bring more value to our loyal followers who will be able to learn from the most renown chiefs worldwide from the comfort of their kitchen. But setting a successful and user-friendly e-commerce platform is no easy task, that is why we selected Cleeng for their track record of success in video monetization.” said Jasmin Chanana, Senior Marketing Director.

Epicurious users pay for the Mexican classics or the American Dessert Classics (and more to come) with one-click and the video is instantly available on all devices including iPhone and iPad, at all time.

“We used our knowledge of content commerce with leading video platforms and enterprise class websites to ensure robustness and versatility to Epicurious while bringing the ease of use and convenience to the end user.“ said Gilles Domartini – CEO at Cleeng. The implementation was completed within a few days and the Epicurious team could easily set the monetization conditions such as price, period and preview directly within its Content Management System.

Publishers like Condé Nast, capitalizing on the 4 millions visitors monthly, benefit from Cleeng’s innovative in-video monetization to generate extra revenue on top of online advertising as all transactions take place on their own website. Publishers retain control of their own strategy and can test different forms of monetization like pay per view, subscription, coupons, metered paywall and more.

For more information, visit http://cleeng.com/

About Cleeng

From leading media and entertainment websites to talented individuals, Cleeng helps generate more revenue per visitor by offering the most advanced digital content e-commerce platform. Cleeng’s award winning platform protects access to any type of digital content available on computers, smartphones, tablets and other devices. Cleeng safeguards live concerts, sporting events, conferences, other videos, and traditional online publications and offers great flexibility with the use of pay-per-view, subscriptions, metered paywall, coupons, and user data questionnaires.

Cleeng works its magic for leading brands such as Dailymotion, CondeNast, LaTribune, GoPress, and hundreds of smaller websites. Cleeng also  partners with leading content management platforms like Brightcove, Livestream and WordPress.

Founded in 2011 by experts from the eCommerce and media fields, Cleeng is currently headquartered in Amsterdam, the Netherlands and has satellite offices in France, Poland, and Texas.