Benedicte Guichard| Thu May 05 2011 CET
Amsterdam, NL, May 5th – Cleeng, awarded last week “Best B to B startup” during The Next Web Conference, today announced it has partnered with Brightcove, the leading online video enterprise platform, to provide a in-video monetization solution specially designed for enterprises. In-video monetization enables publishers to collect payment for watching all or part of a video.
Leveraging the extreme ease of use and versatility of the Cleeng solution, joint Brightcove and Cleeng customers can now set monetization conditions for video content (price, period and more) directly from within the Brightcove platform.
“Cleeng is a high-quality solution that’s also straightforward to implement by our clients and for consumers to use. It gives publishers a smart way to monetize just about any kind of content, from videos to images and text,” said Chris Johnston, director of technology partnerships at Brightcove.
Publishers can also use Cleeng for WordPress or Drupal, as well as Cleeng API, to monetize text and image content, from excerpts and stories to breaking news and back catalog. As a result, Cleeng provides publishers with an easy and quick way to turn their entire online content monetization strategy into reality using a single provider.
How does Cleeng work?
Cleeng lets publishers monetize some of their video content while leaving the rest of it freely accessible. Publishers have the freedom to define the price and section of the video that is available for viewing directly within the Brightcove platform, then the protected video section is blurred once published. People pay with one-click, and the video is instantly available.
“We’ve very excited to be a member of the Brightcove Alliance partner ecosystem and to enable customers to take advantage of the most advanced in-video monetization for their online content strategy ” said Gilles Domartini, CEO at Cleeng.
The simple idea behind Cleeng is to make content acquisition and sharing effortless. Cleeng main benefits are:
– a single user account for all the purchased content,
– Content is accessible on all devices at all time
– A smart social sharing commission system, giving users incentives to share and buy content as well.
– For publishers, a flexible way to generate extra revenue without alienating the audience with a paywall or resorting to online advertising.
Visit our demo page to see it for yourself: http://cleeng.com/us/features/demos/
Cleeng is a patented technical solution that makes one-click content monetization incredibly easy. Available as a CMS plug-in, it enables content creators to earn micropayments for their content. It simplifies access to unique quality content by offering a one-click, pay as you go solution to inline consumers. It works on all web-enabled devices. Cleeng has offices in Amsterdam and Paris. It is privately held company founded in 2010. For more information visit www.cleeng.com.
Brightcove about the announcement