Benedicte Guichard| Fri Dec 18 2015 CET| Live pay-per-view
It looks like in 2016, 20% of cable viewers will ditch their current cable subscription services and take their first steps towards becoming fully-fledged members of the cord cutting community.
Plus, a recent study carried out by eMarketer predicts that by 81% of US households won’t pay for traditional TV – just let that sink in for a second.
As we mentioned before, cord cutting is on the rise. As traditional viewing formats dwindle, cord cutting will eventually become the norm in households across the globe; each will have their own unique set-up and preferences, depending on taste, lifestyle and personality – but how much video is too much?
Well, first of all let’s take a quick look at some the measures people are taking when cutting the cord, and what services they are utilising…
There are countless other methods of cord cutting, in fact, if we were to list every single one this article would probably end up being long than a Dan Brown novel. But, the point is, there is so much content out there that it can be hard to know where to start.
Essentially, streaming video content alone won’t fill all the viewing needs of your average cord cutter. To cover the whole spectrum, certain types of content will have to be purchased on a one off basis (e.g. from Apple TV or Amazon Instant Video) and special events will often need be enjoyed by subscribing to exclusive content providers.
Nevertheless, cutting the cord has proven to be very efficient – even for the most hard-core video consumers. While many people are hesitant to purchase content when they are already paying for subscription streaming services, when they actually get set up with their new cordless existence, they very quickly realise that even by using a mix of all of the above, they are still paying considerably less than they would if they were still on cable.
How much video is too much? We’d say the simple answer is: the sky’s the limit.
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