Dimitar Serafimov| Thu Jul 06 2017 CET| OTT Industry
As the world of SVOD grows and evolves, so do the wants and desires of SVOD users. A new interesting segmentation grabbed the attention of the industry. In this post, we’ll discuss how publishers can design a great offer knowing the audience better.
In the USA alone, two-thirds of adult broadband users have subscriptions to video-on-demand (SVOD) on a home television. What’s more, SVOD-TV subscribers or TV Streaming Subscribers tend to be younger than the average age of adult broadband user with 44% are under the age of 34.
A new study from The Diffusion Group found that the contemporary SVOD audience is far more heterogeneous than first thought, and can be placed into four general categories of user…
In addition to this, recent studies show that today’s SVOD viewer is less concerned about price and more concerned about choice. In fact, the modern consumer likes to pick and choose from their favorite channels and shows while combining Pay TV, virtual MVPDs, and standalone services.
Now, simply rolling a data-driven notion of a ‘personalised TV service’ doesn’t quite cut it. The spokesperson from the above-mentioned TDG claims that the real differentiation requires designing and packaging content to increasingly specific preferences that aren’t tracked by industry metrics.
It’s safe to say that today’s entertainment lover is very heterogeneous. To appeal to the needs of these highly-sophisticated viewers and enjoy long term success, the modern-day SVOD provider must:
SVOD users want more and providers that cater to their needs by taking a strong, personalized approach will surely win.
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