Monika| Tue Jul 14 2015 CET| Industry insights
While gate sales are dropping and sport fans are enthusiastically cutting the cord, many sport organizations – including football clubs – are embracing the new online outlet for their premium content – LIVE PPV streaming.
The stats around the football online viewership are a huge motivation to go PPV. For example, 28% of internet users are watching Premier League matches on TV and 16% watching online, with the latter growing rapidly.
Interestingly, one-third of those total viewers are actually playing football themselves. 50-60% are also following other European football leagues, with as many as a third of that percentage watching online (via GlobalWebIndex).
Below is a recent shining football pay-per-view example, and its setup and promotion have been presented particularly well! VS LIVE, New Zealand’s leading PPV and broadcast events company, partnered up with Cleeng and Livestream to bring online the LIVE sport emotions from the 2015 International Champions Cup (ICC).
Embarking on a territorial opportunity with the ownership of media rights for streaming of the selected ICC games, VS LIVE will offer all New Zealand fans a one-click purchase and access opportunity to this historic event. They can count on a seamless HD ’TV everywhere’ experience, thanks to the advanced technology provided both by our partner, Livestream, and by a robust Cleeng e-commerce environment.
The tournament will kick off with a match between Real Madrid CF and AS Roma on Saturday, 18 July at 9:00 pm NZST. A few days later, AS Roma will face Manchester City FC on Tuesday, 21 July before the tournament winds up on Friday, 24 July with a mouth-watering clash between Real Madrid CF and Manchester City FC, both of which will start at 9:45 pm NZST.
Get started – absolutely free!