Benedicte Guichard | Mon Dec 14 2015 CET | Cleeng Nuts & Bolts
The past month, there was a special event taking place in California, USA. Traditionally, Streaming Media held their Streaming Media West Conference, where all the major players in the online video world gathered and discussed the new market developments. It is a great event for everyone involved in streaming live video. It has always been an event where you can participate and listen fantastic debates and best industry practices. We are going to extract one panel discussion that should be a great resource for our video publishers titled: “Turning live streams into profits”.
In this panel you’ll find monetisation experts who will break down the challenges facing live event monetisation and offer insights into innovative ways to make real profit from your live stream.
Our Head of Business Development in the U.S, Luke Carriere was one of the panelists and shared some great insights and tips for video publishers. Here is a short recap of his talk.
Luke: “Speaking about PPV live events, there is a trade-off between production value and prices. High production quality and graphics is commanding high prices and it all depends on the publisher’s main objectives and audience. ”
Luke: “With our solution, publishers can start their marketing and sales actions before a streaming platform is selected. Cleeng’s platform enables tickets pre-sale from a ready, live event landing page. The publisher can upload a trailer or preview videos to engage the audience long before the event takes place. ”