Going direct-to-consumer seems like the default direction for the most ambitious and high-potential media companies. But, publishers selling premium video via subscriptions can face rocky way to the top. But, put your worries aside, Sisyphus had a much harder time :).
The world is going OTT, cable cutting is on the rise, and for content providers, there’s never been more scope for attracting and retaining loyal subscribers.
Credit: The Valley News
Big sporting events and live streaming are a match made in heaven, but what about local sports?
As viewing habits evolve and even more consumers opt for the freedom and flexibility of OTT, new broadcasting opportunities have emerged. (more…)
The price of good, quality video content is inflated. In this conditions, a broadcaster must now, more than ever, focus on ROI to ensure success, and profit. (more…)
Credit: Sports Careers
Going direct-to-consumer is becoming a mainstream strategic course for many sports organizations. Sport fans like to take and watch their content on the go, on every device they own. That implies a change in how content suppliers envision the value chain.