As SVOD continues to develop, so does its business model and the role of those operating within the industry. Going abroad is a tempting opportunity for most premium video providers, but it’s crucial to be aware of the regional specifics and incoming challenges.
We’ve discussed many times on this blog about the advantages of live OTT and how easy it is to grow revenues by going direct-to-consumer. In my debut blog post, I’ll talk about an interesting use case. It’s about a basketball organization that used Cleeng to go over-the-top and capitalized really quickly.
Credit: CNN press
To stay in the game, TV broadcasters need to fine-tune their distribution strategies and right now, the TV app seems the right direction. (more…)
OTT is set for domination – there’s no doubt about it. It seems that original content programming is the right course for broadcasters and OTT providers, as new revenue opportunities are emerging online. (more…)
Forecasts say that revenues from pay-TV and OTT video in the Asia-Pacific region will be worth $77.4 billion by 2021. To compete in the Asian market, OTT service providers are turning to telco companies to expand their customer reach and improve their services, by ironing out common consumer problems like network and payment. (more…)