Dimitar Serafimov | Tue Jul 28 2015 CET | Event marketing
Due to a high level competition, coupled with the waning attention spans of consumers, gaining social traction with live event streaming has become increasingly difficult in recent years, but it is possible.
There are a number of companies out there (Tagkast, eshots, Bizzabo, Postano etc.) trying to help event organizers engage with the audiences and spread brand content on social channels.
Social event experts Tagkast recently carried out a study based on these nine specific types of live event: Concert/Music, Conference/Expo, Cultural Event/Festival, Fundraiser, Home and Gardening/Tour and Sporting. By organising 2,600 different promotional activations, Tagkast utilised a specialist event marketing platform that captures the branded photographs of consumers, then presents them with a variety of different social channels (including Facebook, Twitter, Instagram or private email) in which to share their watermarked images.
Based on the average share rates outlined in the chart below, each event type can be split into one of two categories: High Social Endorsement Scores (> 45 percent) and Low Social Endorsement Scores (< 45 percent). Both categories of events can be powerful, but require unique approaches.
From these results, we can now clearly decipher which types of events gain the most social traction organically, and which events do not. This gives us a clear indication on the areas and sectors that require the most focus when it comes utilizing, sharing and streaming outlets in a successful manner, as well as which channels are most effective.
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By making proactive use of these findings, our analysis and the above social media statistics, it is possible to not only clearly see which live events gain the most social traction and why, it offers a real building block to crafting a successful social and streaming campaign.
Here at Cleeng, we tend to assist our clients to leverage all the available tools and monetize their live online events. With our platform, event organizers can: