Benedicte Guichard | Tue May 10 2016 CET | OTT Industry
It may be plain to say, but everyone is obsessed with live sports. OTT and live sports streaming is rapidly taking over viewer’s hearth share, it’s expected to get bigger and better than ever.
With the introduction of VR, top quality subscription services and more, it’s plain to see just how immersive the user experience has become – and it seems that as further developments take place, we are going to see a shift towards live online sports instead of traditional TV in terms of viewer preference.
One striking insight comes from recent research from The Diffusion Group, which concludes that those most likely to downgrade their current pay-TV service within the next six months are much more dependent than others on OTT streaming services, with around 29% off their time dedicated to enjoying their entertainment through streaming services.
Although this doesn’t seem to be an immediate threat to more traditional pay-TV services right now, these statistics really do serve to show just how prominent online streaming is becoming, and live sports are no exception.
A recent study carried out by Parks Associates has shown that 16% of US broadband households subscribe to an OTT sports service – an impressive figure considering how niche the sports market can be.
As the graph shows, the NFL Game Pass is the most popular across the nation, with the WWE Network a close second:
When streaming options for live sports are been analyzed, football (European) is clearly most fragmented. Not so long ago, football fans in the U.S. struggled to follow their favorite leagues and teams, even if they had subscription to cable. The context is changed nowadays, with services like fuboTV, YipTV, MobiTV etc, there are more legal ways to watch their “soccer” online, even more than the rest of the mainstream sports.
In short, it seems that big things are going to happen in the sports streaming market this year and beyond.
There is no doubt that live sports streaming is hot right now, and it’s only going to get hotter. As more and more OTT providers compete to win the loyalty of sports fans and dangle the proverbial carrot under their noses, there are going to be more and more exciting developments, services and events at each of our fingertips.
Whether you’re a content provider, a consumer of both, there has never been a more exciting time for live sports streaming.
Numerous sports broadcasters handled their live events with Cleeng: