Dimitar Serafimov| Wed Nov 08 2017 CET| OTT Industry
Since its original incarnation, OTT has come on leaps and bounds, enjoying many important twists, turns, and changes. And today, many signs point to a new level of market maturity.
New research reports have found that rather than an increased level of new services hitting the market, the existing ones – across the entertainment spectrum – are gaining ground, strengthening their processes and striking up valuable partnerships, pushing them into new and exciting dimensions.
What’s more, OTT has found its way in the media and entertainment world. A recent study from Parks Associates shows that 53% of U.S. broadband households subscribe to both a pay-TV service and at least one OTT video service.
The same study noted the maturity trend in the US market, where the number of new OTT services decreases and fewer services being shut down. The number of existing services is quite high, and their major challenge will be to hold firm and expand to new markets.
Now, as OTT develops and becomes more mainstream, so does the level of partnerships between broadcasters and service providers. In particular, there are five factors that are driving the success of these partnerships:
There’s no doubt about it: OTT has reached a significant milestone in its story. And with any milestone comes the need to adapt and evolve. We are living in incredible times and as a service provider, as long as you’re willing to collaborate, connect, roll with the punches and continue to innovate – success will be inevitable. Kobe had a couple of cool quotes on his transition to a mature player, that resulted in a jersey number change.
In line with the industry trends, Cleeng has invested a lot in strengthening our platform for maximum scalability and robustness. We continue to help broadcasters go to the next level and build up their service for maximum ROI.