Dimitar Serafimov | Tue Sep 12 2017 CET | OTT Industry
When it comes to visual entertainment, the battle of the box is fast, furious and ever-evolving. And one of the latest developments in the race for consumer loyalty comes from the land of pay-TV.
In today’s entertainment world, innovation drives success. Today’s consumer is more demanding than ever and to win them over, service providers must not only deliver a top quality user experience, but they must think outside the box too. And more often than not, the disruptors stand out from the crowd.
The latest whitepaper from Pay TV Innovation Forum detected three major fundamental disruptions facing the industry:
Legitimate pay-TV providers aren’t going down without a fight.
In response to these factors, pay-TV providers in regions including North America and EMEA have decided to step up their game, pushing innovation further than ever before and upgrading their products or features, as the chart shows…
And this chart gives a more high definition glimpse at what pay-TV providers consider most important when it comes to strengthening their core offerings and their introduction of online services…
Now, the contemporary entertainment arena is only going to get more competitive, and for pay-TV providers looking to enjoy long-term success, taking these measures is essential…
Time, tide and technology wait for no man and to remain agile, relevant and fruitful as a pay-TV provider, development, creativity, and evolution is essential. Never stop learning; never stop growing.
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