Dimitar Serafimov| Thu Dec 21 2017 CET| OTT Industry
This year has been an exciting time for OTT with fresh innovations and developments emerging throughout. Let’s check how business models are formed by understanding viewers needs.
With the evolution of any emerging technology, platform, medium or service, comes great opportunity – for those who play their cards right.
As we began to reflect on another productive year in the biz, one thing that struck us was the key reasons people use OTT services – all of which are detailed in this chart from TiVo’s Q3 2017 report:
From this pivotal report, here are the top five motivations for OTT usage that have affected the premium video offerings:
By sitting back and looking at the main motivations of today’s OTT users, broadcasters stand to learn a great deal. Study these motivations and use them to develop a new, improved business model that not only suits the needs of your target audience but also yields you a sustainable level of success.
There’s everything to play for next year after all.
Discover how you can win with your subscription service: