Softball League Bets on Online Passes for the Upcoming Season

Dimitar Serafimov| Fri Jun 09 2017 CET| Clients & Partners

NPFTV uses season passes to sell live games online - Cleeng

As the wonderful world of OTT continues to thrive, more and more sports broadcasters are turning to online subscriptions and passes to cater to a new breed of consumers – and softball is no exception. Find out how a softball league went over-the-top and launched a geo-targeted streaming service. 

150 live games available on NBFTV

The NPF (National Pro Fastpitch), America’s one and only professional women’s softball league, is running its second season with Cleeng, offering all the action through passes on NPFTV, the league’s dedicated and exclusive home for all 150 regular season games.

An official development partner of Major League Baseball since 2002, the NPF gives elite female athletes a platform from which to pursue a professional career in diamond sports that exceeds their collegiate success. And this year is set to be a big one…

Based on last year’s roaring success, more softball fans are engaging with NPFTV than ever, and for added excitement, this year is the first one that a Chinese team will be participating.

The team, Beijing Shougang, is managed by the Chinese Softball Association (CSA) and will consist of players currently in the national team pool for CSA, coupled with a select few American team members.

According to the league’s official press release:

“This move is an unprecedented and outstanding step forward for Chinese Softball and a groundbreaking experiment for the Chinese softball team.”

Selling live events with passes

As mentioned, NPFTV will enjoy its second season with Cleeng and to give you a clearer picture of what the partnership looks like, here are a few key details…

Here are a couple of specifics from the solution implementation and how NPFTV finds value in Cleeng:

  • Both monthly and yearly passes;
  • Set up of geo-blocking that facilitates free streaming for games based in China;
  • Included dedicated account manager thanks to the enterprise license.

2 types of NPFTV passes

Both ourselves and the NPF are getting ramped up for this season’s action and we’re more than optimistic about the future of softball and online streaming. We expect big things indeed and we can’t wait to watch this year’s action unfold.

The NPF season has started just days ago. To get in on the action, check out NPFTV now.


Discover why sports and OTT is a match made in heaven:

Download our “Sports Broadcasting & OTT” eBook