The Technical Decisions That OTT Providers Face in 2016

Technical and securing challenges for OTT service providers

Photo credit: witbe.net

The world is now well and truly wired into the world of VoD and OTT entertainment. While this is glorious thing, an increased demand for slick, varied and rich OTT content means that the competition is tougher than ever. And if you are a OTT provider and want to compete, you need to get it right first time – in this day and age, people won’t hang around for apologies.

Key technical concerns for OTT service providers

So, with this in mind: what technical challenges do the modern day OTT provider face?

According to recent research carried out by Unisphere, the major technical concern OTT providers face is centered around quality of service/experience. This concept of quality of experience has been deriving from the growing expectations from viewers and has been stated as the new standard for online broadcasters. 

Technical challenges for OTT providers 2016

Source: “Over-the-top video delivery” report by Unisphere Research

Topping the list ware also the bandwidth limitations, followed closely by player/UI functionality and multi-device support. Scalability and traffic issues are on the end of the scale. 

Let’s look at a different perspective. What are the performance-based metrics drive OTT business decisions? These metrics have been the top-of-mind to successful publishers (ordered by importance):

  1. Engagement
  2. Buffering
  3. Latency/jitter
  4. Abandonment rate
  5. Time-weighted bitrate.

How important is security in OTT?

As you can see, there are plenty of challenges an OTT providers must overcome to ensure longevity and success. As a result, a variety of strategic and technical decisions must be made.

As well as the above concerns, there is one burning issue staring into the face of every OTT provider in today’s world: a solid security strategy across all networks/devices, as the below chart shows:

Security questions - OTT providers

Source: “Over-the-top video delivery” report by Unisphere Research

So, it’s plain to see that biggest areas of OTT security are as follows:

We understand the importance of technical security when it comes to providing a top quality and viable OTT services, which is why we provide effective solutions for all of the above. To find out more about what we can do for you, please drop us a line and we’ll see what we can do.

With so many challenges facing OTT providers today, expect to see some amazing innovations this year. It’s an exciting time for those in the industry and we look forward to the future.

Planning to become an OTT provider? Try out Cleeng’s SaaS platform: