The Next Web Startup Rally: 5 Minutes to Impress

Benedicte Guichard| Thu Apr 28 2011 CET| News

What we have been dreaming about for the last couple of weeks, months even, is now a reality. We at Cleeng are very pround and excited to announce that we are among the 18 finalists of TNW Start up Rally powered by Microsoft Bizpark! Accessible at:

Having successfully passed the various selection steps, and ousted more than 200 competitors, we have reached the final. Today is the moment of truth, consisting of a 5 minute pitch on stage to convince the jury (and it is a hell of a jury featuring Zee Kane, Mike Butcher, Wolfang Schuster, and Werner Vogels to name just a few…) that the idea behind Cleeng is a killer.

Undoubtedly The Next Web conference is the opportune moment to increase awareness around the solution we launched last February,  but more importantly, to also announce of the release of Cleeng’s Enterprise Solution.

So far we have focused on independent site publishers mostly using WordPress like bloggers, photographers, musicians, and small app developers. Now, with our Enterprise Solution, we go one step further to address large publishing houses and mainstream consumer apps.

Cleeng’s Enterprise Solution, unveiled at TNW, includes three modules:

1- Brightcove.

We have partnered with Brightcove, a leading online video platform, in order to offer a high-quality, straightforward in-video monetization solution. Leveraging the extreme ease of use and versatility of the Cleeng solution, Brightcove customers can now set monetization conditions for video content (price, period, etc.) directly from the Brightcove Studio.

Publishers using Brightcove like NYT, Hearst magazines, Newsweek, Axel Springer, Le Figaro, Fox International (see full list here) can now partner with Cleeng to sell any digital goods such as articles, exclusive video interviews, apps, and any added value content while still offering consumers an unparalleled, frictionless experience. See this video from Robert Raiola, Senior Marketing Director, Brightcove about the announcement.


2- Subscription offer.

Publishers, eager to simplify the user experience, can now put Cleeng in charge of its subscription offer management, thus providing consumers with greater ease and freedom when choosing between a pay as you go solution or a subscription.



3-    Co-branded environment

Cleeng now proudly provides publishers with a co-branded environment within the Cleeng platform.  Examples of such include a co-branded library that maintains and fosters a privileged relationship between the publisher and their readers.


Cleeng’s new Enterprise Solution makes us the ONE-STOP solution for turning publishers’ content strategy into reality, from pay-per-click to higher subscriptions and revenues. For more examples, check out our demo section at:

If you are interested in our Enterprise Solution, or learning more about what Cleeng has to offer, please do not hesitate to contact our sales team for more details at:

We can’t wait to hear the results …We will keep you posted on Friday (or maybe Saturday if the celebration’s night has been long :)) to share the news!

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