Viaplay & Cleeng – the power of Live streaming pay-per-view boxing

Viaplay & Cleeng demonstrate the power of Live streaming pay-per-view event

18.000 of boxing enthusiasts gathered on 25th of May in London O2 arena to cheer for two super-middleweight world champions Mikkel Kessler & Carl Froch. Those sport aficionados who couldn’t be that afternoon in UK, accessed the big-scale event as Live streaming pay-per-view boxing, broadcasted by Viaplay – Scandinavia’s leading online service for TV, Film and Sport.

It’s a second Froch vs Kessler fight we powered as Live streaming pay-per-view boxing for Viaplay (last one took place in December 2012) and again – it went exceptionally well!

Similarly as during the previous event, we provided seamless and user friendly pre-sales of tickets, enabled viewing on multiple devices (computers, tablets, smartphones, TVs equipped with different operating systems and browsers), and also helped to reduce the amount of customer inquiries. The video streams were delivered with top quality by our video partner – Brightcove.

Certainly Carl Froch deserved the winner title, but all Danish fans can be extremely proud of their champion Mikkel Kessler who managed to defend his title for 12 rounds. With 1 fight won the audience set sights on another rematch.

It was a memorable event not only for the European boxing fans, but also for all of us who worked hard to make this event happen.  And also a truly tremendous success for Viaplay who generated significant incremental revenues by selling this fight online, thanks to our support.

*Make your next Live streaming pay-per-view event a total success!

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