Dimitar Serafimov| Fri Nov 03 2017 CET| Live pay-per-view
Pay-per-view events can help you harness the power of global online audiences across every possible device. Let’s look at the reasons why broadcasters may opt for a dedicated portal as a next-level PPV platform.
Pay-per-view (PPV), as a revenue model, emerged from the pay-TV landscape and was often associated with major boxing fights. As video streaming technology advances, the model also evolved and shifted online. Nowadays, viewers love watching their favorite shows or events on their mobile devices or via streaming media devices.
For broadcasters, PPV acts as a joker card despite the opportunities that other premium video models provide. The sporting industry always exploited best the business potential of PPV and added new revenue streams. At Cleeng, we’ve seen lots of sports organizations going direct-to-consumer by selling “hot” live events with a quick technological setup.
However, the quest for stable revenue streams, sustainable business, and engaged fans motivates some broadcasters to invest in dedicated fan portals. These type of portals or channels aggregate all their content in one place, like live events, replays, interviews, “behind-the-scenes” footage, polls, articles etc.
From our experience, there is a strong link between different types of video content, from live pay-per-view events to on-demand and subscription-based video. Successful publishers rarely do “one-off” live events and they want to build up and manage their content portfolio from one spot, without serious technical interventions.
Let’s dig into the main reasons why Cleeng broadcaster would move for a portal solution.
If you are broadcasting regular live events and you want to keep your fans engaged on your site, we encourage you to try Cleeng Portal.
Learn more about the developments in sports OTT broadcasting: