Moving from Live PPV Events to Dedicated Online Portals

Dimitar Serafimov| Fri Nov 03 2017 CET| Live pay-per-view

NHRA all access - Cleeng

Pay-per-view events can help you harness the power of global online audiences across every possible device. Let’s look at the reasons why broadcasters may opt for a dedicated portal as a next-level PPV platform. 

Pay-per-view (PPV), as a revenue model, emerged from the pay-TV landscape and was often associated with major boxing fights. As video streaming technology advances, the model also evolved and shifted online. Nowadays, viewers love watching their favorite shows or events on their mobile devices or via streaming media devices.

For broadcasters, PPV acts as a joker card despite the opportunities that other premium video models provide. The sporting industry always exploited best the business potential of PPV and added new revenue streams. At Cleeng, we’ve seen lots of sports organizations going direct-to-consumer by selling “hot” live events with a quick technological setup.

However, the quest for stable revenue streams, sustainable business, and engaged fans motivates some broadcasters to invest in dedicated fan portals. These type of portals or channels aggregate all their content in one place, like live events, replays, interviews, “behind-the-scenes” footage, polls, articles etc.

From our experience, there is a strong link between different types of video content, from live pay-per-view events to on-demand and subscription-based video. Successful publishers rarely do “one-off” live events and they want to build up and manage their content portfolio from one spot, without serious technical interventions.

Why going for a dedicated portal?

Let’s dig into the main reasons why Cleeng broadcaster would move for a portal solution.

  1. It acts as a dedicated fan hub for all content: Portals ease the content discovery gap by supporting multiple live events, VOD, and classics. It is also a clean way of segmenting and curating content by specific sports, seasons, etc.
  2. It enables flexible selling with various revenue models: Brands can leverage live PPV to peak revenues, passes to give access to a series of events and subscriptions to build a steady revenue stream and fans loyalty.
  3. It drives better conversion rates: With the availability of content, fans are getting attached to their “content home”and pre-booking and subscription conversions tend to grow in general.
  4. It boosts fan engagement: The pre-built social components in the portals ease the fan interaction on social media sites.
  5. It is easy to launch: Cleeng Portal is an end-to-end Live OTT solution that takes two weeks to deploy.

Success story: Supercross Live

Monster Energy AMA Supercross, an FIM World Championship is the most competitive off-road motorcycle racing series in the world and attracts nearly one million fans in live attendance over the course of the 17-race season. Its digital fan base boasts an even more impressive number, engaging with 10 million weekly viewers from all over the world.

According to research conducted by Hookit, the leading social and digital media measurement company, Supercross fans are among the most engaged consumers online, ranking the sport in the top-20 of global properties.

SX Live portal - Cleeng

With this launch, the organizers are taking the new Cleeng Portal as a backbone solution that helps them sell worldwide, on any device, including mobile and Roku. The main offer, the Supercross Video Pass provides access to all 17 rounds of the 3-hour Monster Energy Supercross television broadcast (2018), every race from the last three seasons (2015-2017), plus the 2015 and 2016 Monster Energy Cup races and an additional library of original content.

“We chose to work with Cleeng again in 2018 based on our experience with them this past season,” said Sam Gomez, Vice President of Digital Marketing for Feld Entertainment. “They provide a great way to monetize premium video content and reach a global audience. Their new live portal provided us with a scalable solution that included responsive design, several membership offerings and a simple way to present upcoming live events, alongside our VOD content.”

If you are broadcasting regular live events and you want to keep your fans engaged on your site, we encourage you to try Cleeng Portal.

Learn more about the developments in sports OTT broadcasting:

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