Subscriber retention is an important issue for OTT broadcasters.
Of all OTT verticals, sports content is one of the most popular. But, despite the urge of dedicated sports fans to tune in online to watch their favorite teams and events, the seasonal nature of such spectacles does present challenges for service providers.
The key for marketing departments is to retain eyeballs and interest all year round. Offering your seasonal subs additional layers of value will encourage loyalty.
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