Optimizing Content Monetization with AVOD & SVOD: A Playbook for Success

Developing an effective and nimble monetization strategy is critical to ensuring long term profitability and success in today’s competitive OTT market.

This paper provides a deep dive on the two primary OTT revenue models: ads (AVOD) and subscriptions (SVOD). We uncover:

• the latest challenges associated with each model;
• best practices and case studies of providers who are succeeding with video monetization.