Sell to more than one kind of buyer
Committed fans subscribe. Casual ones buy the event. Gift buyers pay for someone else. Each needs a different price and a different commitment - not a different platform.
SOLUTIONS · MONETIZE
One catalogue. Every way to sell it
Every content monetization model in one place: subscriptions, season passes, pay-per-view, rentals, bundles, free tiers. Run all of them from one catalogue and one subscriber record - across web, mobile apps, connected TV and partner platforms, in the local language, currency and payment method of each market you sell in.
Free up to 10,000 subscribers · a new price or market live in minutes · no setup fees
One catalogue → every channel
| Model | Web | Mobile | CTV | Partner |
|---|---|---|---|---|
| Subscription | ✓ | ✓ | ✓ | ✓ |
| Season pass | ✓ | ✓ | ✓ | ✓ |
| Pay-per-view | ✓ | ✓ | ✓ | ✓ |
| Rental & purchase | ✓ | ✓ | ✓ | ✓ |
| Bundle & add-on | ✓ | ✓ | ✓ | ✓ |
| Free & freemium | ✓ | ✓ | ✓ | ✓ |
| Gift & voucher | ✓ | ✓ | ✓ | ✓ |
Draft matrix. Per-channel availability and app-store constraints need product confirmation before publish.
Content monetization models running on Cleeng today
Big Ten Network
ATP Media
FIFA+
Newsmax
OneFootball
Tennis Channel
Why it matters
Find the content monetization model your audience actually wants
A single subscription tier leaves money on the table: casual fans who want one fight, lapsed viewers who would come back for a month, households who would pay more for a bundle. Most platforms can only add a model by adding a system - a separate PPV vendor, a separate app-store reconciliation, a separate report. Cleeng treats all of them as configuration on the same catalogue.
Match revenue to the calendar
Seasons start and stop, tournaments spike, back catalogues earn all year. Passes, PPV and recurring plans can run side by side and switch on when the schedule says so.
Move people between models
An event buyer becomes a season-pass holder becomes an annual subscriber. Upgrades, downgrades and proration happen on one record, so the history follows them.
The models
Recurring, transactional, packaged, free - all on one catalogue
Twelve content monetization models, configured in the dashboard rather than built in a sprint. Combine as many as your audience will bear, and change them the week of the fixture.
Recurring
Predictable revenue from people who commit for a period.
Subscriptions
Monthly, annual and multi-year terms with trials, proration and grace periods.
Season & tournament passes
Access tied to a competition window rather than a billing date, ending when the season does.
Membership tiers
Good, better, best - with entitlement differences, not just price differences.
Transactional
Revenue from people who want one thing, once.
Pay-per-view
Single live events at scale, with entitlement granted the moment payment clears.
Rental
Time-limited access windows for individual titles or archive matches.
Purchase
Permanent access to a title or a collection, sitting alongside recurring plans.
Day & weekend passes
Short-window access for a match day, a festival or a race weekend.
Packaged
Higher ARPU from combining what you already sell.
Bundles
Several channels, tiers or partner services behind one price and one entitlement.
Add-ons
Premium channels, extra competitions or archive access attached to a base plan.
Gifting & vouchers
One person pays, another redeems - useful for sponsors, partners and seasonal campaigns.
Free & freemium
Reach first, revenue second - on the same account.
Registered free
A known, addressable audience before anyone pays, ready to be converted later.
Free-to-paid upgrades
A free tier that converts into a paid plan on the same identity, keeping history and entitlement intact.
Freemium windows
Some content open, some gated, with the line drawn per title, per market or per device.
And in every market
A local offer, not a translated one
Selling internationally is not a currency conversion. The price has to make sense locally, the payment method has to be one people actually use, the tax has to be registered and filed, and the checkout has to be in their language. Cleeng carries all of that on the same catalogue - add a market, don't rebuild a storefront.
The same season pass, five markets
$79.99
per season
Checkout languageEnglish
Payment methodsCards, PayPal, Apple Pay
TaxUS sales tax, registered and filed
Emails & notificationsEnglish templates
SupportEnglish, 24/7
Rights windowFull catalogue
Illustrative prices and method availability. Needs product and finance confirmation before publish.
Set the local price point that converts, in local currency, on the same offer - then run local promotions against it.
Cards and wallets everywhere, plus the local rails - SEPA, Pix, Boleto, konbini, carrier billing - without a new processor contract each time.
With Cleeng as Merchant of Record, VAT and sales tax obligations sit with us across every jurisdiction you sell into.
Checkout, my-account, receipts, dunning emails and notifications in the subscriber's language - not just the storefront.
Territory availability, regional blackouts and market-specific windows applied on the same entitlement rules as everything else.
Opt-in and privacy handling per market, GDPR and CCPA compliant.
2 min
To launch a new price or promotion
99.998%
Core API uptime over the last three years
12.5B
API calls served in the last 12 months
200+
Connectors, 100+ agencies, 10+ certified partners
On top of the models
The pricing layer marketing can run without a dev ticket
Every model carries its own promotional surface: what it costs where, who gets a discount, what happens when someone tries to leave.
Coupons & campaigns
Single-use, bulk and partner codes, with limits by market, plan and date.
A promotion takes about two minutes
Market-level targeting
Run a different offer, price or campaign per territory - and keep it out of the markets where you have no rights.
Geo-targeted by design
Trials & intro offers
Free and paid trials, intro rates and first-period pricing per model and per channel.
A/B testable side by side
Save offers
Pause, downgrade or discount presented at cancellation instead of a one-way exit.
Up to 40% fewer cancellations
Proof
Flexible enough to sell it their way
“Cleeng's expertise and flexibility have allowed us to operate globally while delivering frictionless sign-up and watch experiences across devices, and in line with the growing expectations of digital-native audiences today.”
“It was incredibly refreshing to me that I had to do almost nothing. It was a very easy process to launch in all of those platforms.”
Questions
What teams ask about mixing models
Can we run subscriptions and pay-per-view at the same time?
Yes - and rentals, passes, bundles and free tiers alongside them. Every content monetization model shares one catalogue and one subscriber record. So a fan who buys a single event can be upgraded into a season pass without starting a new account or losing their history.
How do app store purchases fit in?
Apple and Google in-app purchases are reconciled into the same subscriber record as web purchases. Entitlement, support history and churn signals stay complete regardless of which channel took the money.
Can prices differ by market?
Yes - and they should. You set a local price point in local currency per market on the same catalogue, rather than converting one base price at the exchange rate. No separate storefront per territory.
What exactly gets localized - just the checkout?
The whole subscriber-facing surface: checkout, my-account, receipts and invoices, dunning and lifecycle emails, and support. Payment methods and tax treatment follow the market too, so the experience is local rather than translated.
Who handles tax when we sell into a new country?
If you take Cleeng as Merchant of Record, we do - registration, collection and remittance of VAT and sales tax in the jurisdictions you sell into, plus invoicing that satisfies local requirements. If you keep your own gateways, tax stays with you.
Can we restrict a market where we don't hold the rights?
Yes. Territory availability, regional blackouts and market-specific windows are entitlement rules like any other, applied consistently across web, apps and CTV.
Who changes a price or launches a promotion - marketing or engineering?
Marketing. Plans, prices, coupons and promotional rules are configured in the dashboard; a new price or promotion takes roughly two minutes and does not need a release.
What happens when someone switches model mid-term?
Upgrades, downgrades and proration are handled on the existing record, including when the switch also crosses channels - for example a web subscriber moving onto an in-app season pass.
Do we have to use Cleeng as Merchant of Record?
No. Merchant of Record is optional. Take it if you want payments, tax, fraud and chargebacks off your plate; connect your own gateway contracts if you would rather own them.
What does it cost to try?
Nothing to start. Cleeng is free up to 10,000 subscribers with no credit card and no setup fee, and a working proof of concept takes under an hour.
Bring us the way you want to sell it
A season, a single event, a bundle, a free tier that converts. We will build the offer in the dashboard while you watch, and show it working on web, mobile and TV.