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CUSTOMER CARE

AI answers instantly. Humans step in when it matters.

Give subscribers fast answers around the clock while keeping human agents in control of the conversations that need empathy, judgment or action.

Help Center
AI assistant
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Support shouldn't become the bottleneck to retention.

The same inbox holds three completely different situations, and treating them identically is what makes support expensive.

Billing history

Premium Plan$9.99
Charged Oct 12Paid

01

"Why was I charged?"

Simple. Repetitive. Automatable.

Devices

Smart TVRefreshed
Mobile appActive
Entitlement sync✓ Done

02

"I can't access what I paid for."

Urgent. Needs subscriber context.

I want to cancel.
Would you like to pause instead, until next season?
PauseCancel anyway

03

"I want to cancel."

A high-value retention moment. Needs the right response.

Automate the questions. Escalate the moments.

AI with subscriber context - not generic answers.

The assistant reads subscription status, payment status, offer, entitlement, renewal date, previous interactions and the relevant help content before it answers.

Without context

"Please contact support."

With context

"Your subscription renewed successfully yesterday and your access is active. Let's fix the device issue."

AI handles

Billing questionsPassword and access issuesReceiptsRenewal datesSubscription statusBasic troubleshooting

Humans handle

ComplaintsComplex billing issuesRefund exceptionsHigh-value subscribersRetention conversationsSensitive cases

01

The cancellation conversation is a retention moment.

When a subscriber says they want to cancel, the assistant offers a real alternative first - and hands over the moment a person is asked for.

Cancellation, handled

I want to cancel.
Before you go, would you like to pause your subscription until the next season?
I'd like to speak to someone.

Handed to an agent, with the subscription, payment and actions attempted already attached.

Support as a revenue path

Support
Resolution
Trust
Retention
Revenue

02

Customer care can be a retention channel.

Support is usually measured as a cost centre. Read as a revenue path instead, resolution builds trust, trust holds the renewal, and the renewal is the revenue.

Resolve fasterSave more subscribersReduce agent workload

Ten questions about AI in support

What customer data can the AI access?

The assistant reads subscription status, payment status, offer, entitlement, renewal date and prior interactions - the same context an agent would need.

Can AI see subscription and payment history?

Yes. Billing history, past charges and renewal dates are visible to the assistant, so it can answer accurately instead of guessing or deflecting.

Can AI update access or change a plan?

For routine actions like refreshing a device entitlement, yes. Plan changes and refunds above a threshold are routed to a human for approval.

Which actions require human approval?

Complaints, refund exceptions, high-value subscriber cases and any retention conversation are escalated to a person rather than resolved automatically.

Can subscribers always reach a human?

Yes. A subscriber can ask for a person at any point in the conversation, and the handoff carries the context already gathered.

How does escalation work?

The conversation, subscription state and any actions already attempted are handed to an agent together, so nothing has to be repeated by the subscriber.

Can we customize the AI tone and knowledge base?

Yes. Tone, help content and escalation rules are configured per brand, so the assistant matches how your team already talks to subscribers.

How are AI actions logged?

Every answer and action the assistant takes is recorded against the subscriber's record, giving agents and auditors a full trail.

Can Cleeng integrate with our CRM or help desk?

Yes. Escalated conversations and subscriber context pass through to the CRM or help desk your agents already use.

How is customer data protected?

Subscriber data is accessed only within the conversation it's needed for and handled under the same security and compliance standards as the rest of Cleeng.

Give subscribers faster answers without losing the human touch

Instant answers for the simple things, and a person for the moments that decide whether someone stays.