Renewal attempt
•••• 4242Exp. 08/26Declined
Ends in 3 days
01
Payments fail quietly
An expired card ends a subscription the customer never meant to end.
RETENTION
Don't just acquire subscribers. Keep them.
Cleeng brings payment recovery, churn intelligence, subscriber journeys and retention actions together to help you keep more customers for longer.
Subscribers at risk
0
Annual · month 11 + Roku
Caught early
0 days
before renewal
At-risk cohort, caught early
Annual · month 11At risk · 2,410
Roku · monthlyAt risk · 860
iOS · trial endingWatch · 1,205
Web · winbackStable · 4,120
Churn shows up in the report. It starts long before that.
By the time a cancellation lands in a dashboard, the moment to act on it has usually passed.
•••• 4242Exp. 08/26Subscriber timeline
Cancelled
30% off
No reply
02
Win-back starts too late
You find out at renewal, when the only lever left is a discount.
Revenue saved, by action
Not tracked
Not tracked
Not tracked
03
Retention spend is unaccountable
Without measurement, no one can say which save actually worked.
A retention layer works ahead of the churn event.
This is Subscriber Retention Management®: one continuous loop running on the subscriber’s full history, from billing and payments to viewing and support.
01
Predictive scoring
Which cohorts and subscribers are at risk, before renewal day.
02
Cause analysis
What behavior, content or payment pattern precedes cancellation.
03
Interventions
Pause offers, cancel-flow saves, win-back campaigns and payment recovery, triggered where they work.
04
Measurement
Saved revenue reported as its own line, so retention spend is accountable.
Churn event
01
Recover payments before they become cancellations.
Smart retries, account updater and network tokens catch failed renewals before a subscriber ever notices a problem.
9:41
Checkout
Credit/Debit Card
Google Pay
PayPal
iDealPay $9.99
Payment recovery
Card declinesAccount updater checkedSmart retry scheduledPayment recovered
My account
Subscription
Plan
Premium · Monthly
Next renewal
October 12
Before you go
Pause until next season instead?
Keep your watch history and favourites. We'll resume automatically when the season starts.
A better price
Stay for 50% off the next 3 months
$4.99$9.99/ month
Subscriber retained
50% off for the next 3 months
Cancellation flow
I want to cancelPause until next season?Discount alternative offeredSubscriber retained
02
Make the cancel button a save opportunity.
Pause offers, downgrades and discounts are presented before a cancellation completes, not after.
03
Prediction is only as good as the history behind it.
Churn signals are scattered across billing, payments, viewing and customer care. Retention works when one subscriber record holds all of them. Cleeng has been modeling subscription behavior since 2018, across billions of behavioral events.
What optimization is worth
5%
Involuntary churn on optimized Cleeng configurations
10%
Involuntary churn on non-optimized configurations
+10%
Retry success rate versus industry benchmark
Up to 5%
Potential recurring-revenue gain from dunning optimization
Questions about churn reduction
How does Cleeng predict which subscribers will churn?
A predictive model scores subscribers on payment behavior, engagement and lifecycle stage, surfacing at-risk cohorts before renewal day rather than after cancellation.
What retention actions are available out of the box?
Pause offers, cancel-flow saves, win-back campaigns and automated payment recovery are ready to configure without custom development.
How is saved revenue measured and reported?
Every recovered payment and accepted save offer is tracked back to its intervention, so saved revenue is reported as its own line, not folded into general renewals.
Can we configure our own save offers?
Yes. Pause windows, discount depth and eligible cohorts for each save offer are set in a dashboard and can differ by plan or market.
How does payment recovery reduce involuntary churn?
Smart retries, account updater and network tokens catch and fix failed renewals automatically, recovering subscribers who never intended to leave.
Stop losing subscribers you could have kept
See where your revenue is leaking, and what a retention layer would save.