Subscriber records
Record 1
Record 2
Record 3
01
Fragmented identity
The same person looks like several different subscribers across web, apps and TV.
ONE SUBSCRIBER, EVERY SCREEN
One subscriber. Every screen they own.
Web, mobile, connected TV and partner platforms all read the same identity, entitlement and billing state - so access is consistent wherever the subscriber shows up.
Emma Carter
Subscriber since 2024
Current plan
Premium Annual
iOS ✓Android ✓Web ✓CTV ✓
Every new screen risks becoming a second business.
Without a shared subscriber record, each platform tends to rebuild identity, billing and entitlement on its own.
Billing logic
Built
Built again
Built again
Built again
02
Duplicated logic
Billing and entitlement get rebuilt inside every app, at a cost that multiplies per platform.
Rules by channel
App Store
Google Play
Partner terms
Direct
03
Different rules
Access, billing and app-store constraints vary by channel.
Sell once. Entitle everywhere.
Keep commerce and access synchronized across every touchpoint.
Customer buys
Cleeng entitlement
iOS ✓Phone app · Premium Annual unlocked
Cleeng entitlement
Android ✓Tablet app · Premium Annual unlocked
Cleeng entitlement
Web ✓Browser · Premium Annual unlocked
Cleeng entitlement
CTV ✓Smart TV · Premium Annual unlocked
01
Add a new channel without rebuilding the business.
Your subscription logic shouldn't live separately inside every app. Identity, entitlement and billing state stay shared, so a new platform is an integration rather than a second business.
Shared subscriber stateShared entitlementsShared billing lifecycle
Channels
5 connected · one subscriber base + Add channelSamsung TV
Tizen · added today
Web
Browser · since 2021
iOS
App Store · since 2022
Android
Google Play · since 2022
Roku
CTV · since 2024
Adding a channel
What the new app buildsPlayback and UI
What it reusesIdentity, entitlement, billing lifecycle
What it never duplicatesSubscription logic
Cross-channel patterns
Web acquisition → CTV consumptionCTV → mobile engagementMobile → web upgradeLive event → annual subscriptionSports season → off-season retention
02
Turn every screen into a growth opportunity.
When channels share one subscriber, the movement between them becomes a commercial pattern rather than a reporting problem.
Eight questions about access across channels
Can a subscriber buy on web and watch on TV?
Yes. A purchase made on web instantly entitles the same subscriber on iOS, Android and CTV, with no separate sign-up on each platform.
Can Cleeng connect app-store subscriptions?
Yes. Apple and Google app-store subscriptions are reconciled into the same subscriber record as web purchases, so entitlement stays consistent.
How are partner subscriptions represented?
Subscriptions granted through partners or bundles appear as their own entitlement source on the subscriber record, alongside direct purchases.
How quickly do entitlement changes propagate?
Changes to a subscriber's access propagate to every connected platform in near real time, so upgrades, pauses and cancellations take effect everywhere at once.
Can one subscriber have access from multiple sources?
Yes. A direct subscription, a partner grant and an app-store purchase can all stack on one subscriber record without conflicting.
How are duplicate accounts handled?
Matching logic on identity resolves duplicate signups into a single subscriber record, so the same person isn't billed or entitled twice.
Can customer care see the complete access history?
Yes. Agents see every purchase, entitlement and platform touchpoint for a subscriber in one place, instead of piecing it together across systems.
Does Cleeng replace our video platform or entitlement engine?
No. Cleeng sits alongside your video platform and CDN, supplying the identity, billing and entitlement state they read from.
Give your subscribers the freedom to watch anywhere
One identity, one subscription and one entitlement across every route to your content.