Build subscriptions that keep revenue recurring.
Launch flexible subscription offers, automate recurring billing and manage every lifecycle event from signup to renewal, upgrade, pause and cancellation - without adding billing complexity to your stack.
Subscriber lifecycle
Subscriptions get complicated fast.
A subscription isn't just a recurring charge. It's a constantly changing relationship between your customer, your content, your offers and your payments.
01
Too many ways to sell
Monthly, annual, seasonal, trials, introductory offers, passes, upgrades and promotions quickly create a maze of billing logic.
02
Too many lifecycle events
Customers upgrade, downgrade, pause, resume, cancel and come back. Your billing system needs to keep every system in sync.
03
Every renewal is a revenue event
A failed renewal can mean a lost subscriber. A poorly timed offer can mean lost revenue. A rigid billing setup can slow down growth.
One subscription engine
Everything you need to run recurring revenue.
Weekly, monthly, quarterly, six-month, yearly and seasonal billing are supported natively - so the commercial model can change without an engineering project.
| Capability | Launch | Manage | Optimize |
|---|---|---|---|
| Flexible offers | ✓ | · | · |
| Trials & promotions | ✓ | ✓ | · |
| Recurring billing | ✓ | ✓ | · |
| Upgrades & downgrades | · | ✓ | · |
| Pause & resume | · | ✓ | · |
| Payment recovery | · | ✓ | ✓ |
| Subscriber analytics | · | · | ✓ |
| Win-back | · | · | ✓ |
01
Launch a new subscription without rebuilding your stack.
Create and change offers without hard-coding billing logic into your product.
New offer
Subscriber portal
02
Give subscribers control without giving your team more work.
Let subscribers manage the routine stuff themselves - while your team stays focused on the exceptions.
03
Make every renewal work harder.
A renewal is not a background job. It is the moment recurring revenue is either kept or quietly lost.
See how Cleeng reduces churn →
Renewal approaching
The operational complexity Cleeng removes
The billing logic stays complex. The subscriber experience stays simple.
| Subscriber change | What billing does | What the subscriber sees |
|---|---|---|
| Trial started | Schedule created, first charge deferred to the trial end date. | Full access, with the conversion date and price stated up front. |
| Upgrade mid-cycle | Proration calculated, credit applied, new schedule takes effect. | The new plan immediately, and one clear adjusted invoice. |
| Downgrade | Change scheduled to the next renewal, entitlement preserved until then. | Current access to period end, then the lower tier. |
| Pause | Billing suspended, reactivation date held on the record. | A paused subscription that resumes without re-purchase. |
| Refund | Full or partial refund issued against the original transaction. | A receipt and, where applicable, an adjusted access period. |
| Cancellation | Renewal stopped, grace period applied per offer configuration. | Access to the end of the paid period, and a route back. |
Eight things buyers ask about recurring billing
Can we combine subscriptions with pay-per-view?
Yes. Recurring plans and one-off purchases run on the same engine, so a subscriber can hold a subscription and buy pay-per-view events side by side.
Can customers upgrade, downgrade or pause?
Yes, self-service. Subscribers change plans, pause or cancel from their own account, and billing adjusts automatically without a support ticket.
How are trials converted into paid subscriptions?
Trials convert automatically on the day they end, charging the card on file and moving the subscriber to the paid plan without any manual step.
Can we manage annual and seasonal plans?
Yes. Billing periods, seasonal windows and renewal dates are all configurable per offer, alongside standard monthly and annual plans.
How are refunds and prorated changes handled?
Proration and refunds are calculated automatically on plan changes and cancellations, following the rules you configure for each offer.
Can we migrate existing subscribers?
Yes. Existing subscribers and their billing history import in, so plans keep renewing on schedule without disrupting active revenue.
Can teams configure offers without engineering?
Yes. Pricing, trials and promotions are set up in a dashboard, so commercial teams can launch or change offers without a code release.
What happens when a recurring payment fails?
Automated retries and dunning emails run in the background to recover the payment, keeping the subscriber active without your team chasing every failed charge.
Bring us the subscription model you want to run
Monthly, annual or seasonal - every billing and lifecycle event runs from one engine.