The subscription engine behind your platform
Your platform enables businesses to reach consumers. Cleeng powers the subscription layer underneath: billing, identity, entitlements, retention and Merchant of Record, so you do not have to build it.
Trusted by B2B2C platforms
Your merchants want subscriptions. Building the engine is years of work.
Every platform that gets close to recurring revenue hits the same three walls.
One API, the whole subscription layer
Identity, entitlements, billing and retention arrive already wired together. Your platform integrates once; every merchant on it inherits the stack.
Merchant of Record across 150+ countries
Cleeng carries the transaction, so tax registration, remittance and regulatory liability never land on your platform or your merchants.
Premium monthlySubscribed since Jan ’26AT RISKRetention, not just processing
Churn prediction, smart dunning and win-back run per merchant, so the businesses on your platform grow instead of leaking — and stay because of it.
Built for every platform vertical
If your customers monetize through subscriptions, memberships, or recurring payments, Cleeng fits.
Online course and LMS
Subscription course access, cohort memberships and learner entitlements.
Membership and community
Gated communities with tiered subscriptions, identity and churn prevention.
Creator economy
Recurring billing and subscriber analytics for creator audiences.
PSPs and billing platforms
A subscriber retention layer on top of payment processing for your merchants.
Vibe coding and no-code
Subscription management embedded into app builders and website platforms.
Fitness and wellness
Smart dunning, offers and retention analytics against high membership churn.
Fan engagement and events
From one-off ticketing to season passes and subscriber-first fan experiences.
Digital publishing
Paid newsletters and content subscriptions with global payment orchestration.
White-label OTT and video
Enterprise-proven subscriber infrastructure for platforms monetizing video.
App store ecosystems
Subscription infrastructure for connected products, from cars to IoT platforms.
Gaming and esports
Season passes, premium memberships and in-game subscriptions at global scale.
Telco and super-apps
Subscription bundles and partner billing embedded in existing customer accounts.
Build it, or embed it
The subscription layer your merchants assume you already have.
Sooner or later, merchants ask for recurring revenue
The instinct is to build the subscription infrastructure in-house: a billing table, a plans model, a webhook from the payment processor. That gets one merchant live. Then the real work starts.
Then the real work starts
Proration, dunning, tax in a second country, entitlement parity across web, mobile and TV, a churn model, a merchant-facing dashboard. Every one is a quarter of engineering plus permanent maintenance — and none of it differentiates your platform. It is table stakes your merchants assume you already have.
Embedding inverts that
One API integration, and the whole subscription layer ships as a white-label feature of your platform instead of a system you own and staff: your brand, your pricing, your merchant relationship, with Merchant of Record carrying global payments, tax and compliance underneath.
The subscription layer is table stakes your merchants assume you already have.
Embedding is how you ship it without it becoming your product.
Why platforms choose Cleeng
Don’t build — embed
Skip years of subscription infra development. Embed Cleeng’s proven SRM® suite via API, and let your customers go live with D2C subscriptions in under an hour.
Retain, not just bill
Most platforms stop at payments. Cleeng adds the layer that keeps subscribers — AI-powered churn prediction, smart dunning, win-back campaigns, and lifecycle analytics.
Global from day one
Merchant of Record, multi-currency billing, tax compliance, and payment orchestration across 150+ countries — without your platform carrying the regulatory burden.
Platform questions partners actually ask
Is it white-label?
Yes. Cleeng runs as the engine behind your platform’s brand. Your merchants configure and sell inside your product; Cleeng is the infrastructure underneath.
Who owns the merchant relationship?
You do. Merchants remain your customers on your contract and your pricing. Cleeng is your infrastructure vendor, not a competitor for the relationship.
How does the commercial model work?
Platform partnerships are structured per integration, typically revenue-share or volume-based — agreed with our partner team per platform.
How long does a platform integration take?
The platform-side integration is one project against a documented API. Once it is live, onboarding each merchant is configuration rather than engineering, which is why merchants can be selling subscriptions in under an hour.
Do our merchants have to deal with tax and compliance?
No. Cleeng acts as Merchant of Record, carrying tax registration, remittance and regulatory liability across 150+ countries — so neither your platform nor your merchants take it on.
Can merchants keep their own payment processor?
The Merchant of Record model is what removes the tax and compliance burden, so it is the default. Where a merchant needs its own processor, talk to us about the hybrid setups we support.
Give every merchant a subscription business
Walk through your platform’s architecture with our team and see what the embedded subscription layer would look like.