Subscriber Retention Management™

SRM : Create life-long relationships with your subscribers

Using our experience with 250+ broadcasters, the Cleeng team ensures that you see the turning points in your subscribers’ journeys. Our SRM stack integrates with every step, from authentication to billing to engagement.

Our OTT specialists are always on hand to help you hit the targets that matter. We focus on the trends that predict success with your subscribers - so you can act fast and grow faster.

Replace isolated data streams with
unified subscriber analytics

Consolidated and predictive insights designed to beat churn

Millions of subscriber data points in one complete SRM™ dashboard

Your data should tell the whole story, but putting that story together is a daunting task. Breaking down data silos and combining insights from every part of your business is the key to seeing your opportunities - and risks.

The Cleeng SRM™ dashboard gives you end-to-end-subscriber data in one place.

  • A carefully selected analytics set based on the performance of hundreds of OTT services makes it easy for you to see your strengths and weaknesses.
  • And because these analytics are all connected to Cleeng's platform tools, it's easy to act on them too.

24%

increase in recurring revenue

Reducing your monthly churn by only 2% will increase your monthly recurring revenue (MRR) by 24% in just one year.

See the future. Predictive analytics for the
whole subscriber journey.

Cleeng's deep data lake lets you explore and predict every step of the subscriber journey. Get the trends that show you the future of your business.

Retention analytics for targeted, data driven campaigns

Subscribers to video services don't just expect great content, they expect a seamless customer experience at every step of the journey. Our retention analytics eliminate the white spots in the subscriber journey that heighten your risk of subscriber losses. Because the better you know your subscribers, the better you can deliver what they want.

  • Fed by real operations, Cleeng's analytics integrate with tools for authentication, billing, payment, video engagement, support and more. Meaning that you can evaluate your service performance every step of the way.
  • With our machine learning models, you can create rich segments based on your real business. So you can build your future instead of waiting for it.
Read our churn e-book

The Retention journey

You should see every episode in your subscriber's journeys. Because every touchpoint counts. Cleeng's Retention journey ensures no more partial pictures, and no playing catch-up with the subscriber experience.

Data models build on 250+ broadcaster cases in over 100 countries

In the shifting media landscape it's very hard to predict where growth will come from. You need a direct line to the consumer. We wanted a customer management system that lets you understand what the customer values, lets you communicate with them, as well as handling their transactions, Thanks to Cleeng and their partners we were able to build that.
Alyson Stewart, 
SVP Sales & Strategy at Gravitas Ventures

Turn deep insights into effective actions

We bridge the gap between data and decisions

At Cleeng we live and breathe OTT. From delivery to customer support, we specialize in the subscription video business. Our analytics show you what's coming next, but our team is there to show you what to do about it.

With Cleeng, you don't need to wait for cancellations to happen before you can act.

  • Launch impactful coupon campaigns quickly, and use our campaign and customer experience analytics to track their outcomes.
  • The Cleeng team makes sure you always know what your options are, so you can always make the decisions that are best for your business.

A platform for performing in any area

Our customers operate across a wide range of unique OTT markets. That’s why we built a platform with the flexibility to fit their unique needs.

Broadcasting
A broad operating domain means scattered data from many sources. This makes it hard to find reliable insights that you can quickly put to use. Cleeng has worked with large broadcasters in over 100 countries to develop the toolkit needed to face this challenge. Use the Cleeng platform to consolidate all of your data streams. And quickly adapt to local service expectations, whether it's entitlements, payment or support.
Sport
Like the premium content you share with your viewers, the OTT sports market can be very dynamic. Whether it's handling surges in late sign-ups for live games, or adapting to evolving piracy threats, you need a platform that's tough enough to always deliver. Cleeng has worked with sports broadcasters to create scalable and robust solutions to this challenge. So you can start every season aiming to be the best in your field.
Entertainment
From the moment that you convert a visitor into a newly acquired subscriber, the Retention Journey starts. Understanding your subscriber's journey with your service is the key to making decisions that keep them loyal and happy. Cleeng provides the diagnostics and forecasts that help you decide on your next steps. So you can optimize your business results and retain those hard won subscribers.
Telco/B2B
Cleeng offers the tools to power every video use case that modern businesses require. Our platform simplifies the growth of telco subscriptions, by supporting the smooth expansion of new channel offerings. And our live presentation solution makes it easy to showcase new products and innovations. Cleeng powers your digital transformation, allowing you to better monetize the value you bring to your audience.

A Complete Architecture for Subscriber Retention Management

Specialised Payment & Billing, Churn Analytics, and Customer Care solutions