Subscription management for gaming: built for game pass and live-service scale
Manage the entire player subscription lifecycle — billing, entitlements, retention, and analytics — in one platform built for the demands of game pass and live-service monetization.
Pick your pass
Upgrade, pause or cancel anytime
Season Pass · Gold
Cross-platform · runs monthly
$14.99 per month
Battle Pass · S3
In-game currency included
$24.99 per month
Entitlement sync
Trusted by leading subscription businesses
The billing solutions unique to gaming subscriptions
Flexible monetization, global payments, and AI-powered support and insights — one platform built for how gaming subscriptions actually work.
Flexible subscriptions, passes, and gifting
Game pass tiers, seasonal passes, and one-off bundles configured in minutes, not a sprint cycle. Players pause, resume, upgrade, or gift their own pass — all self-service.
Invoice
Merchant of Record: tax and compliance, handled globally
Selling passes worldwide means remitting tax correctly in every jurisdiction and staying compliant as rules shift. As Merchant of Record, Cleeng takes on that risk and the paperwork, so your team doesn't have to.
An AI assistant that turns subscriber data into next steps
Ask plain-language questions about churn, revenue, or engagement and get an answer, not a dashboard to dig through. Cleeng's AI assistant surfaces the cohorts and actions worth acting on.
Virtual Assistant
AI-enhanced support for billing and account questions
Season launches and price changes flood support queues with the same handful of billing and access questions. Cleeng's AI-enhanced customer care resolves them automatically, and escalates cleanly to a human when a case needs one.
Local and global payment methods, one checkout
Players expect to pay the way they normally do, wherever they are. Cleeng supports 37 currencies and the local payment methods each market relies on, all through a single checkout integration.
Reliable infrastructure built for season-launch scale
Handle the traffic spike when a season or title drops without a custom engineering team — on infrastructure processing 12.3B+ transactions a year.
The subscriber infrastructure your studios and players trust
The same platform proven at global subscription scale, ready for gaming's cross-platform demands.
Generic tools can't fix the unique challenges of gaming
While generic billing tools see credit cards, we see players. Cleeng is the subscriber infrastructure designed to turn players into loyal, long-term subscribers — from entitlement sync to churn prediction.
All Integrations
Search integrationsIdentity Management
LoginRadius
Okta
Firebase
AWS Cognito
Auth0
Quickplay
reCAPTCHA
Pin-Pair LoginMarketing
Zapier
Braze
MailchimpAccess and entitlements, everywhere at once
One subscriber record, one set of entitlements — synced across web, app, and connected TV in real time.
- Instant, universal player entitlement management
Real-time sync across web, app, and connected TV. Subscribe on any device — access everywhere, immediately. - Flexible offer management that drives retention
Launch trials, coupons, seasonal passes, and win-backs without engineering. Every pricing lever is a retention layer. - One set of entitlements, every platform
Pre-built connectors keep subscriber lifecycles synced in the background, so access just works.
Create Coupons
Campaign name
Number of coupons
Coupon code
Campaign applicable on
Number of use(s) per user
Enter "999" for unlimited
Restrict campaign to
Discount %
Expires at date (Max. Date)
Monetization built for game passes
Price, bundle, and package however your game sells — without waiting on a release cycle.
- Game pass tiers, configured in minutes
Bronze, Silver, Gold — or your own tier names. Bundle titles, mix subscriptions with standalone passes, and test pricing without a release cycle. - Seasonal and battle pass support
Model season-length passes alongside standing subscriptions under the same subscriber account. - Pause, resume, upgrade — self-service
Let players manage their own pass without opening a support ticket.
Customer Transactions
Payments, tax, and compliance handled
Cleeng can act as Merchant of Record so global sales, tax, and compliance stop being your problem.
- Merchant of Record for global gaming sales
Cleeng can take on tax remittance, currency conversion, and compliance risk, so you sell passes internationally without owning that overhead. - 37 currencies, local payment methods, one checkout
Support 37 currencies and the local payment methods each market relies on, with checkout localized by region — reconciled centrally instead of three separate reports. - Fraud and dispute prevention
Built-in protection tuned for high-volume, low-latency recurring payments.
Help Center
Virtual Assistant
Player support that scales with every launch
Resolve billing and access questions automatically, and see churn coming before it lands.
- AI-powered support for billing and access
Automate the questions that flood in around season launches and price changes, with clean escalation to a human when needed. - Churn signals tied to engagement, not just billing
Segment players by behavior and season activity to catch cancellations before they happen. - Multilingual, always-on coverage
Support that scales with launches across regions and time zones.
$13.1B
The global subscription-based gaming market is projected to reach about $13.1 billion in 2026, with some reports forecasting roughly $21.3 billion by 2030 at an 11.3% CAGR — recurring revenue is becoming core infrastructure for gaming, not a side experiment.
Source: industry market analysis, 2026
What buyers ask us
What is gaming subscription management?
Gaming subscription management is the set of systems that handle recurring billing, entitlements, and access for players who pay for a game pass or membership tier. Cleeng covers pricing, renewals, cross-platform access, and cancellations in one place.
How is a game pass platform different from standard subscription billing?
A game pass has to reconcile entitlements across web, app, and connected TV in real time, and often runs alongside in-app purchases and seasonal battle passes — layers a generic billing tool isn't built to unify. Cleeng was built specifically to keep that entitlement layer in sync.
What does Merchant of Record mean for a gaming subscription business?
As Merchant of Record, Cleeng can take on the legal and financial responsibility for a sale — handling global tax remittance, currency conversion, and compliance — so a studio can sell subscriptions internationally without owning that overhead directly.
How can studios reduce churn on game pass subscriptions?
Effective churn prevention combines engagement data with billing signals — tracking season-over-season drop-off, segmenting at-risk players by behavior, and triggering win-back offers before a renewal date rather than after a cancellation. Cleeng's ChurnIQ module is built to do exactly that.
How is Cleeng priced for gaming subscription businesses?
Cleeng is free to start up to 10,000 subscribers, with pay-as-you-go pricing as you grow and tailored, modular pricing for high-volume gaming businesses.
Ready to get started?
See how Cleeng will power your growth, and give every player a subscription experience that just works.