Growing OTT Revenues with Customer Segments

Nowadays everyone talks about the power of data.

The hard truth is that making sense of all your available data and putting it to work is a major challenge.

This is a practical, step-by-step manual for building a lean, data-drive segmentation strategy for an OTT subscription business.

By the end of this guide you will learn:

• How to create customer segments that suit your business goals
• The best marketing actions each customer segment
• How to track the long-term impact of your segmentation strategy

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