Nowadays everyone talks about the power of data.
The hard truth is that making sense of all your available data and putting it to work is a major challenge.
This is a practical, step-by-step manual for building a lean, data-drive segmentation strategy for an OTT subscription business.
By the end of this guide you will learn:
free Ebook
Proven benchmarks to close the performance gap and turn retention into your primary growth engine.
What you’ll get inside:
We break down the four critical phases of the subscriber journey with data-backed insights for each.
Phase 1
Acquire and convert
Benchmark: New-user conversion, sub-5-minute sign-ups, trial-to-paid, and campaign performance
Insight: Identify where top performers convert faster and keep more trial users engaged
Phase 2
Optimize revenue
Benchmark: ARPU, long-commit, web-channel, and annual vs. monthly value
Insight: See how leaders increase average revenue per subscriber and shift users to higher-margin plans
Phase 3
Retain and win back
Benchmark: Subscriber lifetime, retention rate, resubscription, and recurring payment success
Insight: Understand which retention gaps most impact subscriber lifetime
Phase 4
Customer experience
Benchmark: Help-center engagement, contact rate, one-touch resolution, and ticket reopen metrics
Insight: Discover how leading brands turn support interactions into loyalty and retention advantages
