Subscriber retention is an important issue for OTT broadcasters.
Of all OTT verticals, sports content is one of the most popular. But, despite the urge of dedicated sports fans to tune in online to watch their favorite teams and events, the seasonal nature of such spectacles does present challenges for service providers.
The key for marketing departments is to retain eyeballs and interest all year round. Offering your seasonal subs additional layers of value will encourage loyalty.
In this eBook, find out more about:
free Ebook
Proven benchmarks to close the performance gap and turn retention into your primary growth engine.
What you’ll get inside:
We break down the four critical phases of the subscriber journey with data-backed insights for each.
Phase 1
Acquire and convert
Benchmark: New-user conversion, sub-5-minute sign-ups, trial-to-paid, and campaign performance
Insight: Identify where top performers convert faster and keep more trial users engaged
Phase 2
Optimize revenue
Benchmark: ARPU, long-commit, web-channel, and annual vs. monthly value
Insight: See how leaders increase average revenue per subscriber and shift users to higher-margin plans
Phase 3
Retain and win back
Benchmark: Subscriber lifetime, retention rate, resubscription, and recurring payment success
Insight: Understand which retention gaps most impact subscriber lifetime
Phase 4
Customer experience
Benchmark: Help-center engagement, contact rate, one-touch resolution, and ticket reopen metrics
Insight: Discover how leading brands turn support interactions into loyalty and retention advantages
