How to retain OTT subscribers when your content is seasonal

Subscriber retention is an important issue for OTT broadcasters.

Of all OTT verticals, sports content is one of the most popular. But, despite the urge of dedicated sports fans to tune in online to watch their favorite teams and events, the seasonal nature of such spectacles does present challenges for service providers.

The key for marketing departments is to retain eyeballs and interest all year round.  Offering your seasonal subs additional layers of value will encourage loyalty.

In this eBook, find out more about:

• Going beyond prime-time content
• Adapting to the new omnichannel viewing and social media
• Leveraging OTT tech to keep subs on board
• The new monetization model that allows you to adapt offers to seasons

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