Are you considering a price change for your digital subscription? This guide will help you navigate the challenges and opportunities to ensure a smooth transition and retain your subscribers.
Here’s what you’ll learn:
As your brand expands in the competitive D2C space, adjusting subscription fees is often a natural step. Whether it’s to reflect an improved user experience, the release of exclusive titles, or broader features, higher prices can communicate the value your service now delivers.
However, while price increases can bring significant benefits, they also come with challenges—subscriber churn being the most critical. To ensure success, it’s essential to anticipate and address the technical complexities of this transition.
This eBook provides a detailed overview of the key technical challenges involved in multi-channel pricing changes and offers proven solutions to help you navigate them effectively. With the right preparation and tools, you can implement a pricing strategy that supports growth while keeping your audience engaged.
free Ebook
This playbook distills millions of subscriber actions into benchmarks and practical plays that protect revenue and extend lifetime value.
Inside, you will:
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The playbook breaks down the full subscriber lifecycle into four phases, with benchmarks, gaps, and practical plays for each.
Phase 1
Acquire and convert
Benchmark: New-user conversion, sub-5-minute sign-ups, trial-to-paid, and campaign performance
Insight: Identify where top performers convert faster and keep more trial users engaged
Phase 2
Optimize revenue
Benchmark: ARPU, long-commit, web-channel, and annual vs. monthly value
Insight: See how leaders increase average revenue per subscriber and shift users to higher-margin plans
Phase 3
Retain and win back
Benchmark: Subscriber lifetime, retention rate, resubscription, and recurring payment success
Insight: Understand which retention gaps most impact subscriber lifetime
Phase 4
Customer experience
Benchmark: Help-center engagement, contact rate, one-touch resolution, and ticket reopen metrics
Insight: Discover how leading brands turn support interactions into loyalty and retention advantages
