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Pricing strategies for retention-focused subscription businesses

As more and more businesses migrate their products from a purchase-based to a subscription-based model, the task of determining and fine-tune pricing in order to optimize customer acquisition and retention becomes imperative.

Selling through subscriptions is fundamentally different from selling on a pay-up-front basis because it shifts the value from transactional event to lasting relationship. 

In this eBook, you will find more about:

  • How to make your subscription pricing right
  • The critical metrics for tracking
  • The pricing/value feedback loop
  • Subscription video pricing.

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