Pricing Strategies to Retain Subscribers

‍Unlock winning D2C subscription pricing strategies for maximum success‍

The digital subscription industry has seen a significant shift, with direct-to-consumer services taking center stage and surpassing traditional models.

Subscription-based services have solidified their role as major revenue drivers across industries. The global subscription economy is projected to be worth nearly $1 trillion by 2028, with digital video subscriptions alone expected to reach 3.5 billion worldwide during the same period

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Subscription-based pricing models are a different ballgame‍

For businesses offering digital subscriptions, it's important to understand that subscription pricing models are fundamentally different from pay-as-you-go models. This is because the recurring revenue model shifts the focus from a single transaction to building a lasting relationship.

With the right pricing strategy and quality services or products, it's possible to engage and retain customers for years. This is how smart businesses optimize customer lifetime value.

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What will you learn in this ebook?

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Subscription pricing needs a revised approach with the maturing SVOD space

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When approaching subscription pricing for streaming services, it’s key to take note of the current OTT market scenario and economic condition. Currently, the times are getting challenging for OTT broadcasters as the SVOD market matures.

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Subscribers today are overwhelmed the multitude of streaming options. Moreover, there’s widespread subscription fatigue from having multiple subscriptions and the inability to keep track. Thus, despite the demand in entertainment, customer acquisition and retention is tough for broadcasters today.

Moreover, the current economic climate is dotted with uncertainty around a recession along with high inflation prevalence. This is making it difficult for people to afford multiple subscriptions, rendering the right pricing strategy as a critical variable in driving OTT success.

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Find out the pricing strategies for success in the OTT subscription business

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Getting the optimal price points in SVOD subscription necessitates understanding what will make customers pay happily, and designing the offering accordingly.

This includes brainstorming to design offers in different ways to include flat-rate pricing, and value based pricing options like a freemium strategy and so on to appeal to different customer segments.

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Want to learn how to set up the best pricing model for revenue growth?

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We have compiled the most recent research on pricing tactics with our decade of experience as subscriber retention experts. Our insights are carefully curated to help you develop a strategic approach to building your SVOD pricing strategy, in a way that will maximize your subscriber acquisition and retention.

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Download this value-packed ebook for a rundown on:

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Subscriber acquisition versus retention
The critical metric for subscription businesses to track
Steps to boosting the subscription pricing scheme for best results
The subscription pricing/value feedback loop
Core pillars of progressive pricing for SVOD services

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These insights are applicable for both beginners and established players in the OTT industry looking to offer services to multiple buyer personas and scale revenue.

Gear up to boost your subscription pricing scheming with practical, and easy-to-implement tips.

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