Using Data Effectively for Next-Level Subscriber Retention

With more video platform choice than ever, churn is at an all-time high.

Context-rich data and analysis can help OTT providers serve consumers with increasingly personalized services that can, in turn, drive higher customer satisfaction. Better data-driven tools can improve the ability of providers to flip the prevailing paradigm on its head and make each marketing dollar correspond to an ever-increasing number of new subscribers. But how?

Cleeng’s latest retention eBook explains best practices for elevating your retention rates using data-driven strategies. Discover:

• Latest trends in the subscription economy
• Top data challenges for today’s broadcasters
• The most important data points in the subscriber journey
• Actionable tips for making the most of your brand’s data

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