With more video platform choice than ever, churn is at an all-time high.
Context-rich data and analysis can help OTT providers serve consumers with increasingly personalized services that can, in turn, drive higher customer satisfaction. Better data-driven tools can improve the ability of providers to flip the prevailing paradigm on its head and make each marketing dollar correspond to an ever-increasing number of new subscribers. But how?
Cleeng’s latest retention eBook explains best practices for elevating your retention rates using data-driven strategies. Discover:
free Ebook
This playbook distills millions of subscriber actions into benchmarks and practical plays that protect revenue and extend lifetime value.
Inside, you will:
Join the waitlist to be notified when it launches.
The playbook breaks down the full subscriber lifecycle into four phases, with benchmarks, gaps, and practical plays for each.
Phase 1
Acquire and convert
Benchmark: New-user conversion, sub-5-minute sign-ups, trial-to-paid, and campaign performance
Insight: Identify where top performers convert faster and keep more trial users engaged
Phase 2
Optimize revenue
Benchmark: ARPU, long-commit, web-channel, and annual vs. monthly value
Insight: See how leaders increase average revenue per subscriber and shift users to higher-margin plans
Phase 3
Retain and win back
Benchmark: Subscriber lifetime, retention rate, resubscription, and recurring payment success
Insight: Understand which retention gaps most impact subscriber lifetime
Phase 4
Customer experience
Benchmark: Help-center engagement, contact rate, one-touch resolution, and ticket reopen metrics
Insight: Discover how leading brands turn support interactions into loyalty and retention advantages
