Cleeng partners with Brightcove to provide an Enterprise-grade solution for video content

Posted on May 20, 2011 by Benedicte Guichard in News with no comments

There’s no denying that online video is huge. According to recent figures from Nielsen, viewers in the US spent on average 4 hours 39 minutes watching videos in January 2011, an almost 45 percent increase from the period a year earlier.

comScore Video Metrix numbers showed that 170 million US Internet users watched online video content in February 2011. On YouTube alone, 35 hours of video are uploaded every minute, said Google’s Director of Product Management Hunter Walk at the NewTeeVee Live conference in November 2010.

As we aspire to bring innovation to content monetization, it was obvious to us that Cleeng had to develop a video plug-in for the most popular enterprise video management platform: Brightcove.

Brightcove’s cloud-based online video platform is very popular with media companies, business and organizations around the world, including The New York Times, the Discovery Channel, GM, Condé Nast, Sony Pictures Television International and host of others. Nearly a quarter of the top 10,000 websites on the Internet use Brightcove to distribute video, according to BuiltWith Technology. (more…)

Unveiling Monetizecontent.org

Posted on May 10, 2011 by Benedicte Guichard in News with one comment

As we passed last week 200 registered publishers to Cleeng, we have launched our lastest project: MonetizeContent.org, a website addressing today’s challenges in content monetization.

 

What will you get with MonetizeContent.org? (more…)

Increase conversion rate with Cleeng co-branded platform

Posted on May 5, 2011 by Gilles Domartini in Product news with no comments

When we announced our enterprise solution at TheNextWeb Conference, one of the key new feature was the ability to co-brand the Cleeng interface and fit the publisher’s look & feel.

Why did we make that step:

  1. Large publishers (say LeMonde, LesEchos, Slideshare, NYT, Build) all want to keep their customer within their brand environment. It strengthens user engagement and avoid a rupture with the user experience on their site
  2. Also, users feel more re-assured to stay with the brand they truly love, and until Cleeng is a leading brand too, they feel more confortable to buy with brands they know, leading to higher conversion rates.

(more…)