The Publishing industry elite was gathered last week in London for the 2012 edition of the Digital Media Europe: The New York Times, CNN, Guardian Media Group, Axel Springer, RBS just to name a few…and Cleeng!
Gilles Domartini – our CEO and founder – was thrilled to be among the happy few key speakers, next to Arthur Sulzberger (Chairman and CEO of The New York Times) and Andrew Miller (CEO of Guardian Media Group) to discuss and shape the future of the media industry.
The main focus was on the hottest trends and best examples in digital advertising and the approaches media companies are taking to create new business. We could not think of any better audience for our 30-minute presentation: our experience with monetizing digital content.
Thanks again to the DME team for the invitation, and wish the analysis provided was helpful.
Gopress’ users, utilizing the first of its kind online kiosk for Belgian press at www.gopress.be, can now also simultaneously make use of the monetization solution developed by Cleeng to purchase all national and regional publications editions. This service will also be extended to the foreign press in the near future.
When using Cleeng, right after payment, users are able to immediately access their selected publications. With as little as one click, they can buy everything that publishers are willing to offer. The publishers can set prices according to the type of content (text, video, PDFs, etc.) and propose various forms of payment using a single tool. With Cleeng, users need just one account to access the entirety of the Belgian press. As explained by Daniel van Wylick, president of the strategic committee of Gopress,“the advanced features of online payment and excellent graphical integration greatly ease the shopping experience for the user.”
After the Midem last January, we are back from the two-day MIP TV conference in Cannes, where Cleeng was finalist of the MIPCube Lab. We were thrilled to be recognized by broadcasters and Live events organizers, as a promising disruptive start-up!
The 5 mn pitch was a great opportunity to network with some of the industry’s most influential figures like Sandrine Dufour, EVP Innovation and Deputy CFO at Vivendi, who explained that “on-demand” is one of the key evolution in recent years and that large corporations like Vivendi monitors closely start-ups new business models and technological solutions that could change the future of TV: “Also what’s key in a company like Vivendi is open innovation. We absolutely need to be in touch with the outside world experts, and get closer to the innovative eco-systems, like the start-ups.”
Listen to the 5 mn pitch to understand how CLeeng can help you generate more revenue with your online content.