Paywall resistance is slowly melting away from the psyche of online consumers as corroborated by a recent digital media professionals survey by Digicareers (April 2012). Paywalls were earlier perceived as deterrents for user traffic on websites. It was believed that as soon as users encountered a paywall, they were most likely to leave the site immediately. But the Digicareers report shows a different reality. According to the survey, although a little more than half the users take the exit route, a considerable part (42% respondents) actually explore and reflect on making a purchase decision seriously.
Of the people surveyed, 42% said that they understood that paywalls were essential for companies that provide high quality or premium content. Since more and more people are accepting the importance of valuable information available on the Internet, they are prepared to spend a few extra bucks because they feel that the quality is worth the cost.
Proudly we announce today the official launch of our new API: Cleeng Open.
Cleeng Open inspiration came from all the feedback given by the many early publishers and platforms (see below). It provides extreme flexibility to broadcasters, publishers, agencies and platforms to sell easily all kind of digital content, while providing a consistent and simple purchase experience.
While building, defining and shaping this API for sure we realized:
“It takes a lot of complexity to get to simplicity”
Though here we are. A very straightforward solution to protect and charge for your digital goods. Your way. Your content. It enables you to integrate deeply into all the powerfull monetization features of Cleeng.
What does Cleeng Open allows you to do?
- You have a video platform (Vimeo, Dailymotion, etc) and want to provide your users with the most advanced monetization tools, Cleeng Open is for you
- You want to be able to very precisely sell elements of content on your site, like few pictures, document download, a Live event feed… that’s possible
- You are a web-app developer, and look for a simple, effecient method protect certain section of your software. Try Cleeng Open
- You want to build the most advanced paywall for your newspaper site, using metered paywall, pay-per-view AND/OR subscriptions? Now you can
- You need to launch quickly and efficiently a digital content protection and payment system, available in multiple countries? Look no further
We got today several emails from publishers asking what were the main differences between using Cleeng and Gumroad.
It is always challenging to compare solutions, as every company would tell you they are completely unique. Gumroad is certainly the same, yet we can appreciate that for content publishers, our aims are very similar: we want to make it very easy for any website owner or content producer, from writers, artists, photographers, broadcaster, teachers, etc, to sell their content to their users.
Because a simple table often tells more than a long analysis, we’ve tried to stay as impartial as possible and answer below this question: how Gumroad and Cleeng compare? (more…)
Elevation Partners’ Roger McNamee brighten my day today claiming in the interview below that: “Everything That Mattered Over the Last Eight Years Won’t Matter Anymore and that HTML5 will be the next big thing”. Elevation Partners is a leading private equity firm focused on large-scale investments in media, entertainment and technology businesses. Among their prestigious portfolio we find: Facebook, Forbes or Marketshare…
No doubt that his vision for the future of the web will make sense to the publishing industry and content creators: 3 messages extracted from his 13-minute videos were particularly interesting in terms of content monetization:
- First he explained that the commoditization of content, as we have been knowing it for the last decade has come to an end. Not only premium and highly differentiated content will prevail, but both content creators and users will benefit from it and to a certain extend, software vendors that enable it.
- According to McNamee, HTML5 will be the next big thing because “it will allow new form of monetization for content that have never been possible online before” as it free the user from existing constraints coming from Flash or Apple devices and basically will allow in-page monetization that brings more convenience to the consumer.
- He also stressed that more convenience will bring more engagement from the user which is key for a successful content monetization.