Dimitar Serafimov| Thu Jul 12 2018 CET| OTT Industry
The rapid evolution of SVoD presents constant opportunities to savvy broadcasters and content providers looking to attract and retain new customers while scaling their venture for worldwide domination.
To grow, expand and develop your business in the SVoD world, you must make the right choices and the right investments at the right time to drive long-term value for yourself, as well as your consumer base.
Now, once you’ve earned a certain level of success and your subscriber base is at a healthy level, to continue to attract valuable new customers while retaining existing users.
Parrot Analytics defines 3 major types of content that an SVOD service can invest in differing by its goal:
Any shows or content that falls outside these definitive categories run the risk of resulting in subscriber cancellations once you’ve reached your tipping point.
To illustrate the dynamics of this stage, here is a chart showcasing Amazon’s SVoD framework:
To grow and scale your service for international success, the analyst singles out three key phases or elements to consider:
When the market becomes saturated locally, like in Thailand’s crowded SVoD landscape, for example, issues arise as there are too many services coupled with too little subscribers to go around. And with high licensing costs thrown into the mix, some SVoD players are beginning to venture into deep water.
But where there is an issue there is an opportunity. To overcome these roadblocks a market shakeup seems inevitable with:
The SVoD market is one of the most exciting playing fields in the world of entertainment today, and those that make the right investments and seize the right opportunities will win on tomorrow’s commercial battlefield.