Monika | Mon Aug 05 2013 CET | Event marketing
What makes your live event successful and what brings it down? There’s a thin line between skyrocketing your sales and getting your event flushed by the audience on social media. As live HD experts, we’d like to help you stay on the safe side. Also, because we know that selling a live event – if prepared and executed properly – is really easy!
As long as you’re equipped in some solid knowledge and a realistic approach, you can count on sudden spikes in sales. Before you put together a live event, be sure to check off all of the following questions:
How can I grab attention, attract more visitors and sell more tickets?
1. Create a marketing plan. If you have 100k mailing lists and your click-rate is normally about 4%, then it’s likely that you won’t sell 20k tickets. If you have 1000 UV per day with mostly recurring visitors, you probably won’t sell 10k tickets. Stay realistic about your goals and resources. For example: if you have 1000 fans on Facebook, you can expect only a few people (+/- 100) to take part in your live event. Be sure to spread the message evenly, across all your social media channels. Don’t forget about promoting your live event offline (artist network, relevant organizations, venues etc.).
2. Do you communicate early and loud enough about pre-sales of the online access to the Live streaming pay-per-view event? The absolute minimum is one week ahead. Remember that even watching a virtual event needs to be planned ahead by your busy fans. You cannot start promoting one day before the actual event.
How can I increase the conversion rates?
3. Do you have a quality website where people can purchase and access your stream. Is it a website where people can trust you after taking just one glance at it?
E-commerce and Live streaming pay-per-view are all about trust. Make sure your brand and your website make people feel secure enough to add their credit card number. Although it’s a no-brainer, you need to remember that people will click on the ‘BUY’ button on your site only if they feel that they can make a deal on a trustworthy website.
4. Maximize the pre-booking phase.
Don’t start too early, but provide at least 2 weeks of quality pre-booking, integrating it with the marketing plan we’ve outlined above. 20% of the sales usually happens before the D-Day.
5. Activate social sharing:
Statistics show that every share can bring an extra $3. We can automatically add coupons your customers can share with their friends. Next week, we’ll let you know what’s crucial for a successful live event from a technical point of view.
If you hadn’t previously considered the above questions and the points we’ve included under each, then don’t rush into an ad-hoc sale of your event. Take your time to adjust your course.
*Make your next Live streaming pay-per-view event a total success!
Set up only takes 2′ – you can try it yourself right away!
Check out some of the successful live events we powered: